# Prehistoric Sportswear Models Dinosaur Adidas Ads Illustrate Longevity By Alex Scott | Published 2010-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dinosaur-adidas References: [swipelife](http://swipelife.com/2009/11/19/make-ink-project-origins/#more-31722) & [makeink](http://makeink.co.uk) You’ll be running as fast as a raptor to your local [Footlocker](https://www.trendhunter.com/trends/air-max-plus-moonlight) once you see these dinosaur [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign) ads. Created by the [Make Ink](https://www.trendhunter.com/trends/make-it-mini-makeup) agency, their approach is to create a visually conscious campaign with brand subtleties that stimulate the viewer’s attention (ie. the 3 stripes in the eye of the t-rex). The dinosaur Adidas ads are designed to reinforce the longevity of the brand as well as its strength leadership in the market. With ads like these, Adidas has ensured they won’t be going extinct anytime soon. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 18% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Visual Campaign Marketing:** Make Ink's visually conscious approach to brand-centric campaigns suggests an opportunity for marketing agencies and businesses to incorporate visually bold elements in their advertising. - **Longevity-focused Branding:** Adidas' use of dinosaurs in their ads implies an opportunity for businesses to associate their brand with the idea of longevity through the use of timeless imagery and subliminal advertising techniques. - **Nostalgia Marketing:** The use of prehistoric creatures in Adidas' ad campaign suggests an opportunity for brands to incorporate nostalgic or retro themes into their marketing strategies. ### Industries Being Reshaped - **Sportswear and Apparel:** Adidas' utilization of prehistoric creatures in their ad campaign suggests a trend for sportswear and apparel companies to align their brand image with powerful, ancient creatures as a way to signify strength and durability. - **Marketing and Advertising:** Make Ink's visually conscious approach to their ad campaigns implies an opportunity for marketing and advertising agencies to incorporate bold visuals and brand-centric imagery as a way to capture their target audience's attention. - **Graphic Design and Illustration:** The dinosaur illustrations featured in Adidas' campaign imply an opportunity for graphic designers and illustrators to find new ways to create visually impactful images that grab and hold the viewer's attention. ## Related on Trend Hunter - [Individuality-Focused Brand Campaigns](https://www.trendhunter.com/trends/adidas-originals-new-campaign.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Panda-Inspired Sport Campaigns](https://www.trendhunter.com/trends/panda-station.md) - [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md) - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md)