# Family Bonding Branding The Dinner Time Pasta Project Captures the Essence of Meals By Carly Foy | Published 2011-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dinner-time-pasta References: [thedieline](http://www.thedieline.com/blog/2011/7/14/student-spotlight-dinner-time.html) & [danogren](http://www.danogren.com/) The Dinner Time Pasta branding was a project done by students Dan Ogren and Kaz Ishii from the [Savannah College of Art and Design](https://www.trendhunter.com/trends/httpswwwkitnabeer). The project was to create a brand from scratch. The duo said of their project design, "[We wanted to] put a strong emphasis on [family gathering](https://www.trendhunter.com/trends/hellofresh-hello-dinner). It distinguishes itself from competitors by making a bold statement with a less traditional Italian look." The packaging for Dinner Time Pasta used a simple color scheme of orange and black with accents of a cardboard brown color. **Implications** - Branding and packaging have become extremely important investments for companies. By having unique designs, the [packaging will stand out against competitors](https://www.trendhunter.com/trends/higgidy-1) on the shelf. When designing, however, target groups' preferences must be considered. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Unique Packaging Designs:** Creating packaging designs that stand out from competitors on the shelf. - **Brand Differentiation:** Making bold statements with less traditional designs to distinguish from competitors. - **Targeted Design Approach:** Considering the preferences of target groups when designing packaging. ### Sectors Adopting This - **Consumer Packaged Goods:** Companies in the consumer packaged goods industry should invest in unique packaging designs to compete effectively. - **Graphic Design:** Graphic designers can focus on creating bold and distinctive packaging designs for brands. - **Market Research:** Market research professionals can help companies understand target groups' preferences for packaging design. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Italian Pasta Packaging Upgrades](https://www.trendhunter.com/trends/barilla.md) - [Macaroni-Inspired Tonal Dinnerware](https://www.trendhunter.com/trends/kraft-dinnerware.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Restaurant-Inspired Pasta Products](https://www.trendhunter.com/trends/barilla-al-bronzo-line.md) - [Re-Designed Family-Owned Olive Oils](https://www.trendhunter.com/trends/itxart-olive-oil.md) - [Lentil-Based Pasta Brands](https://www.trendhunter.com/trends/bentilia.md)