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# Buildable Dinner Boxes
DIG's Dinner in a Box is Affordably Priced and Serves Four

By Laura McQuarrie | Published 2023-07-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dinner-in-a-box
References: [businesswire](https://www.businesswire.com/news/home/20230718320230/en) & [diginn](http://www.diginn.com/dig-dinner-box/)

![Buildable Dinner Boxes](https://cdn.trendhunterstatic.com/thumbs/510/dinner-in-a-box.jpeg)

New York City's chef-centric DIG eatery is introducing a new dinner-in-a-box option that supplies two bases, two proteins and five market sides at affordable price points. The DIG Dinner Box starts at $48 and the scratch-made meal options cater to all sorts of dietary and lifestyle preferences.

With this affordable meal in a box from DIG, customers can build out meals for four with options like sheet tray carrots, maple-glazed crispy tofu, mac and cheese and more. And for those who want more decisions taken off of their plate, DIG also offers a chef-curated picnic box.

This dinner-in-a-box option speaks to time-starved consumers who need quick, nutritious weeknight meals at a cost-conscious price point.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 40% | Activity: 44% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Affordable Dinner-in-a-box:** Opportunity for meal delivery services to provide affordable and customizable dinner options in a convenient box format.
- **Chef-curated Meal Boxes:** Hosting potential for chefs to curate and provide meal boxes with pre-selected gourmet options catering to different dietary preferences.
- **Time-saving Meal Solutions:** Scope for companies to offer meal boxes that save time for time-starved consumers by providing pre-prepared ingredients and recipes.

### Who This Affects Most

- **Meal Delivery Services:** Potential for meal delivery services to capitalize on the trend of affordable and customizable dinner boxes, satisfying the needs of time-starved consumers.
- **Gourmet Food Providers:** Opportunity for gourmet food providers to curate chef-specific meal boxes, offering customers a convenient and indulgent dining experience.
- **Convenience Food Industry:** Scope for convenience food companies to create time-saving meal solutions in box formats, targeting customers seeking quick and nutritious meal options.

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