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# Virtual Dinner Dates
Deilveroo's 'Milan on the Thames' Connects Diners in London and Italy

By Laura McQuarrie | Published 2017-04-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dinner-date
References: [eventmagazine](http://www.eventmagazine.co.uk/deilveroo-three-launch-virtual-dinner-dates/brands/article/1430521) & [deliveroo](https://deliveroo.co.uk/)

Food delivery service [Deliveroo](https://www.trendhunter.com/trends/deliveroo-new-arrangements-collection) will soon be offering a virtual dinner date experience to the people of London in collaboration with [Three Mobile](https://www.trendhunter.com/trends/chicken-pot-pie-treat) and its rewards app 'Wuntu.'

The unique dinner experience is set to offer Londoners the chance to enjoy 'Milan on the Thames,' whole also sharing the experience with people who are miles away in Milan.

Those who are interested in participating in the experience may book their seat through Deliveroo's website for the chance to enjoy classic Italian meals from Rossopomodoro’s menu. The idea to offer virtual dinner dates came about after research revealed that a large number of people are scared to eat their favorite Italian meals on a date. As such, these virtual dinner dates will offer tips on how to eat potentially messy dishes like spaghetti.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Virtual Dining:** Create online dining experiences through virtual reality and video conferencing.
- **Remote Socializing:** Develop apps or platforms that bring people together for unique social experiences from different locations.
- **Food and Tech:** Combine technology with food delivery to create innovative dining experiences.

### Who This Affects Most

- **Food Delivery Services:** Create products and services that offer unique dining experiences for customers.
- **Video Conferencing Software:** Develop software that provides immersive online socializing experiences.
- **Virtual Reality Tech:** Design VR technology that bridges the gap between different locations for immersive social experiences.

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