# Discount Dining Cards The 40 Cards in Epicurious Toronto's Dining Deck Take Money Off of Meals By Laura McQuarrie | Published 2015-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dining-deck References: [epicurioustoronto](http://www.epicurioustoronto.com/) If you consider yourself to be a [Toronto foodie](https://www.trendhunter.com/trends/tasty-tours), you will definitely want to get your hands on a Dining Deck from Epicurious Toronto. The Dining Deck gleans inspiration from a pack of playing cards and includes a set of 40 $10 gift cards that can be used at different restaurants in the city. To be eligible to use the deck, $25 must be used before taxes and tips, but just with two uses, the deck pays for itself. Like coupons, each card in the deck has an expiry date in order to encourage use before a certain date. Since the set is even smaller than a pack of ordinary playing cards, it's ultra handy to have on hand for [a night out](https://www.trendhunter.com/trends/enigma-yorkville-x-langdon-hall). ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Discount Dining Cards:** A trend of restaurants offering dining cards that can be used at different locations in a city. - **Coupon Reinvention:** The reinvention of coupons as unique offerings like dining decks. - **Limited Time Offers:** Promoting use of cards before the expiry date to encourage repeat business and make them a limited time offer. ### Where This Applies - **Hospitality:** Discount dining cards are disrupting the hospitality industry with its unique offering and promoting repeat business. - **Retail:** The dining deck is a discount product with an expiry date, much like other retail products. - **Marketing:** Promoting and selling the dining deck requires strong marketing tactics to attract customers. ## Related on Trend Hunter - [Toronto QSR Cheeseburger Cards](https://www.trendhunter.com/trends/gold-card-burgers-free.md) - [Viral Affordable Toronto Lunches](https://www.trendhunter.com/trends/piano-piano-lunch-special.md) - [Platinum Dining Experiences](https://www.trendhunter.com/trends/american-express-platinum-dining-experiences.md) - [Premium Toronto Meal Delivery Services](https://www.trendhunter.com/trends/chefdrop.md) - [Exclusive Cardholder Reservations](https://www.trendhunter.com/trends/visa-dining-collection.md) - [Toronto Restoration Efforts](https://www.trendhunter.com/trends/restaurants-in-toronto.md) - [Holiday-Ready Upscale Dining Experiences](https://www.trendhunter.com/trends/upscale-dining-experiences.md) - [Date Night Card Decks](https://www.trendhunter.com/trends/date-night-deck.md) - [Date-Enhancing Cards](https://www.trendhunter.com/trends/blind-dates.md)