# Delicious Dog Meal Packaging The Dingo Natura Dog Food Branding is Simple and Wholesome By Laura McQuarrie | Published 2014-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dingo-natura References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/04/dingo-natura.html) & [zoo.ad](http://zoo.ad/) Except for a few small symbols on the front of its bag, the Dingo Natura dog meal packaging hardly alludes that it's for dogs, which is probably what makes it seem like it would be so tasty. As much as it may not seem like it initially, Dingo Natura is a [premium line for pets](https://www.trendhunter.com/trends/ancestral-natural-pet-food), offering [wholesome and healthy food for dogs](https://www.trendhunter.com/trends/full-moon-pure-protein). The bags are simply labelled with names like 'Fish and Rice' or 'Lamb and Rice,' plus some mouth-watering pictures of meat and vegetables. The Dingo Natura bags were developed by [Spain](https://www.trendhunter.com/trends/fantasty-football-cards)-based design agency Zoo, showing off crisp white packaging that highlights the pet food products as fresh, delectable and gourmet—for dogs, of course. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 60% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Simplified Packaging:** Opportunity to create packaging with minimal design and labeling that focuses on the product's quality and appeal. - **Premium Pet Food:** Opportunity to tap into the growing demand for high-quality pet food with nutritious and wholesome ingredients. - **Visual Appetite Appeal:** Opportunity to use mouth-watering images on packaging to attract pet owners and convey the taste and quality of the product. ### Industries Being Reshaped - **Pet Food Industry:** Opportunity for pet food brands to innovate in packaging design, ingredients, and presentation to meet the demands of health-conscious pet owners. - **Packaging Design Industry:** Opportunity for packaging design agencies to create simplistic yet appealing designs that convey the quality and freshness of food products. - **Graphic Design Industry:** Opportunity for graphic designers to create visually appealing product images that evoke appetite appeal and convey the taste and quality of food products. ## Related on Trend Hunter - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Super-Premium Pet Foods](https://www.trendhunter.com/trends/natures-menu.md) - [Low-Cost Premium Pet Foods](https://www.trendhunter.com/trends/natures-menu-pet-food.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Canine-Friendly Branding Projects](https://www.trendhunter.com/trends/caninefriendly-branding.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md) - [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md) - [Minimal Sustainable Pet Designs](https://www.trendhunter.com/trends/biting-edge.md)