# Discount Pairing Menus The New 'Dine & Drink' Special Elevates the Casual Dining Experience By Katherine Pendrill | Published 2016-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dine-drink References: [brandeating](http://www.brandeating.com/2016/05/tgi-fridays-offers-12-dollar-dine-and-drink-pairings.html) & [tgifridays](https://www.tgifridays.com/dineanddrink/) [TGI Fridays](https://www.trendhunter.com/trends/double-combo-entrees) recently announced the launch of its new 'Dine & Drink' promotion, which gives consumers a chance to enjoy an entree and an accompanying drink for just $12. With growing competition from fast casual eateries, the special is designed to give consumers a new reason to choose the sit-down restaurant. The new Dine & Drink promotion gives consumers a chance to choose from a curated selection of entrees, which includes dishes such as Half-Rack Bacon-Crusted Ribs, the Truffle Stacked Burger and Jack Daniel's Hickory-Smoked Mahi. The entree can then be paired with alcoholic drinks such as the [Blackberry](https://www.trendhunter.com/trends/zero-proof-functional-spritzes) [Margarita](https://www.trendhunter.com/trends/margarita-of-the-month-club) and Peach Long Island Tea or non-alcoholic drinks such as soda. In addition to changes to its menu and store interiors, the new special aims to make TGI Fridays more appealing to a younger of consumers. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Discount Pairing Menus:** Creating discounted pairing menus can attract customers looking for value while providing a diverse dining experience. - **Fast Casual Competition:** With growing competition from fast casual eateries, offering promotions like 'Dine & Drink' can help traditional sit-down restaurants stand out. - **Targeting Younger Consumers:** Introducing new specials and menu options can make sit-down restaurants like TGI Fridays more appealing to a younger demographic. ### Industries Being Reshaped - **Restaurant Industry:** Restaurants can benefit from creating discounted pairing menus to attract customers and differentiate themselves in a competitive market. - **Fast Casual Industry:** Fast casual eateries can explore their own version of pairing menus to enhance the dining experience and stay competitive with other restaurant formats. - **Beverage Industry:** The beverage industry can collaborate with restaurants to develop new and innovative drink options for pairing menus, catering to both alcohol and non-alcohol consumers. ## Related on Trend Hunter - [Low-Cost Restaurant Lunch Menus](https://www.trendhunter.com/trends/10-for-10-lunch-entres.md) - [Mix-and-Match Protein Menus](https://www.trendhunter.com/trends/grilled-sauced-menu.md) - [All-Day Happy Hour Menus](https://www.trendhunter.com/trends/tgi-fridays-happy-every-hour.md) - [Fajitas-Themed Summer Menus](https://www.trendhunter.com/trends/frijitas-menu.md) - [Piquant Restaurant Burger Menus](https://www.trendhunter.com/trends/tgi-fridays-burgers.md) - [Single-Serve Restaurant Meals](https://www.trendhunter.com/trends/restaurantinspired-singleserve-meals.md) - [Carnivorous Rib-Topped Burgers](https://www.trendhunter.com/trends/blazin-burger-bundle.md) - [Craveable Value-Focused Menus](https://www.trendhunter.com/trends/valuefocused-menus.md) - [American Breakfast-Inspired Menus](https://www.trendhunter.com/trends/tgi-fridays-rise-dine.md)