# Internet Food Obsession Charts The Dine and Dish Infographic Explores Online Culinary Habits By Sarah Moore | Published 2012-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dine-and-dish-infographic References: [holykaw.alltop](http://holykaw.alltop.com/are-social-sites-and-food-the-perfect-fit-inf) & [flowtown](http://www.flowtown.com/blog/dine-and-dish-are-social-media-and-food-the-perfect-pairing) The Dine and Dish Infographic discusses the way that food and social networks are a match made in growling stomach heaven. The infographic was created as a joint effort between Column Five Media and Flowtown to show how the [food and social media industries](https://www.trendhunter.com/trends/zesty-app) go hand in hand in today's market. According to the chart, nearly half of all Americans use [social sites](https://www.trendhunter.com/trends/internet-social-caf) in some way or another, from learning about food online to tweeting their meal to their followers during dinner. Millennials were among the age demographic most likely to multitask during a meal, whether it be texting and eating or updating their status. Twenty-one per cent of survey respondents seek out recipe ideas and coupons for food or dining out online while 40% admitted to learning more about the culinary world from a website, app or blog. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Online Culinary Habits:** Disruptive innovation opportunity: Develop innovative platforms that combine recipes, coupons, and dining options to cater to the increasing number of people seeking food-related information online. - **Social Media Integration:** Disruptive innovation opportunity: Create new ways for restaurants and food brands to leverage social media platforms to engage with customers and promote their offerings. - **Multitasking During Meals:** Disruptive innovation opportunity: Design interactive dining experiences or apps that cater to the multitasking habits of millennials, allowing them to engage with social media while enjoying their meals. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Develop technology-driven solutions that enhance the digital presence of food and beverage businesses, enabling them to better connect with online consumers. - **Social Media:** Disruptive innovation opportunity: Create specialized tools or platforms that facilitate the integration of social media with the culinary world, offering unique experiences for food enthusiasts. - **Digital Marketing:** Disruptive innovation opportunity: Explore new strategies and technologies to help food and beverage companies optimize their online marketing efforts and effectively reach their target audience. ## Related on Trend Hunter - [Foodie Social Platforms](https://www.trendhunter.com/trends/dineit.md) - [Foodie Networking Apps](https://www.trendhunter.com/trends/yourtable.md) - [Menu Recommendation Tools](https://www.trendhunter.com/trends/dishfinder.md) - [Food-Focused Social Platforms](https://www.trendhunter.com/trends/foodfocused-social-platform.md) - [Cultural Dining Discovery](https://www.trendhunter.com/trends/authfoodmaps.md) - [Connective Foodie Apps](https://www.trendhunter.com/trends/foodie-social.md) - [Food Sharing Platforms](https://www.trendhunter.com/trends/totallychefs.md) - [Valentine's Day Dining Research](https://www.trendhunter.com/trends/valentines-day-dining-research.md) - [Social Dining Networks](https://www.trendhunter.com/trends/recce.md)