# Celebumom Footwear Lines Dina Lohan Launches Shoe-Han for LoveMyShoes.com By Rose Nazarali | Published 2009-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dina-lohan-shoe-han References: [racked](http://racked.com/archives/2009/10/07/celeb_fashion_brand_apocalypse.php) & [hecklerspray](http://www.hecklerspray.com/press-release-purgatory-dina-lohans-shoes/200940309.php) Dina Lohan (Lindsay Lohan's mom) has recently announced plans to launch her very own [footwear line](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer), Shoe-Han. Not only is the reality star dipping her toes into designing, she is also announcing plans to be the spokeswoman for LoveMyShoes.com. LoveMyShoes.com has plans to carry Shoe-Han by [Mother's Day 2010](https://www.trendhunter.com/trends/grandmas-couch-2). Dina Lohan will be discussing details for this new venture at a press conference on October 8th. **Implications** - Now that the recent economic downturn is over, consumers are feeling less anxious about their long-term financial well-being. As a result, this group has returned to caring about their health and taking better care of themselves. Companies should create products (like [shoes](https://www.trendhunter.com/trends/inez)) that enable customers to engage with a healthier lifestyle. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 13% | Activity: 1% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Footwear as Lifestyle:** Opportunity to create footwear products that promote a healthier lifestyle as consumers become more conscious of their well-being. - **Celebrity-endorsed Brands:** Disruptive innovation opportunity to leverage celebrity influence in launching and promoting new brands and products. - **Retail-online Collaborations:** Innovative partnerships between online retailers and celebrities to launch exclusive product lines and reach a wider audience. ### Who This Affects Most - **Footwear Industry:** Opportunity for footwear manufacturers to tap into the growing market of consumers who are seeking health-focused products. - **Fashion Industry:** Disruptive innovation opportunity to collaborate with celebrities in launching new fashion brands and collections. - **E-commerce Industry:** Collaborations with celebrities can drive online sales and attract more customers to e-commerce platforms. ## Related on Trend Hunter - [Iconic 2000s Teen-Flick Footwear](https://www.trendhunter.com/trends/heydude-x-mean-girls.md) - [Footwear-Branded Heart Health Initiatives](https://www.trendhunter.com/trends/wear-your-heart.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Sports Mom-Focused Footwear Campaigns](https://www.trendhunter.com/trends/sports-moms.md) - [Vegan Celebrity-Inspired Sneakers](https://www.trendhunter.com/trends/nicki-minaj-2.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md)