# $2M DiMora Natalia 1200 HP Luxury Car is World's Most Expensive By Ben Preiss | Published 2007-08-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/dimora-natalia References: [gizmag](http://gizmag.com/go/7858/) & [dimoramotorcar](http://www.dimoramotorcar.com/) What would you expect from the [world's most expensive ($2 million) production automobile](https://www.trendhunter.com/trends/prestige-imports)? The DiMora Natalia really will have it all! You couldn't possibly add cooler features: headlights that double as video projectors, [color changing paint](https://www.trendhunter.com/trends/lexani-motorcars), massage seats for rear passengers, temperature adjusting cup holders, a [variable-cylinder 1200 hp aluminum 16 cylinder engine](https://www.trendhunter.com/trends/beast-by-john-dodd), four wheel steering, a biofeedback system to monitor the owner's vital signs and adjust the drive and environment according to his tension level, and much more, of course. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 93% | Activity: 62% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Luxury Car Technology:** Disruptive innovation opportunities include incorporating advanced technology like video projectors and biofeedback systems into luxury car designs. - **Smart Interior Features:** Opportunities for disruptive innovation lie in creating smart interior features such as temperature adjusting cup holders and massage seats for rear passengers. - **High-performance Engines:** Disruptive innovation opportunities exist in developing high-performance engines with features like variable-cylinder technology. ### Industries Being Reshaped - **Automotive:** The automotive industry can explore incorporating luxury car technologies to enhance customer experiences and differentiate their products. - **Automotive Design:** In the field of automotive design, there are opportunities to create smart interior features that provide comfort and convenience to passengers. - **Engine Manufacturing:** Engine manufacturers can focus on developing high-performance engines with innovative features to cater to the demand for powerful and efficient vehicles. ## Related on Trend Hunter - [Luxury Italian Supercars](https://www.trendhunter.com/trends/utopia-roadster.md) - [Audaciously Powerful Hypercars](https://www.trendhunter.com/trends/powerful-hypercars.md) - [Monstrously Powerful Megacars](https://www.trendhunter.com/trends/megacar.md) - [Production Electric Hypercars](https://www.trendhunter.com/trends/battista.md) - [Ultra-Powerful Luxury SUVs](https://www.trendhunter.com/trends/dbx707.md) - [Breakneck Speed Electric Vehicles](https://www.trendhunter.com/trends/lucid-air-grand-touring-performance.md) - [Ultra-Fast Wishbone Hypercars](https://www.trendhunter.com/trends/pagani.md) - [High-Performance Electric Cars](https://www.trendhunter.com/trends/sapphire.md) - [Exclusive Luxury Supercars](https://www.trendhunter.com/trends/ultra-car.md)