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# Minimal Joint Sneaker Designs
New Balance is the Latest DIME Collaboration Project

By Amy Duong | Published 2020-08-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dime-collaboration
References: [hypebeast](https://hypebeast.com/2020/8/dime-new-balance-collaboration-teaser)

The latest unveiling of the [DIME](https://www.trendhunter.com/trends/cham-redux-se) collaborative project is done alongside [New Balance](https://www.trendhunter.com/trends/new-balance-1000-sneaker) for the Summer 2020 season and it embodies a minimal look. The upcoming launch is one of the newest footwear designs to join the Montreal-based streetwear brand.

In recent times, DIME worked alongside footwear brands such as Vans and [DC Shoes](https://www.trendhunter.com/trends/spectre-sneaker), which are central to skatewear culture. This time around, the New Balance collaborative design is more casual and suitable for a day to day lifestyle footwear. The teaser of the collaboration was showcased online on Instagram, on @dimemtl. The shoe boasts a silver colorway that has branding accents that nod to both contributing brands on the tongue portion of the shoe.

Image Credit: Dime

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 86% | Activity: 82% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Minimal Sneaker Designs:** There is a growing trend towards minimalistic sneaker designs that prioritize clean lines and simplicity.
- **Streetwear Collaborations:** Collaborations between streetwear and sneaker brands are becoming increasingly popular and lucrative.
- **Social Media Teasers:** Teasers and sneak peeks of upcoming products on social media is an effective marketing strategy.

### Where This Applies

- **Footwear Industry:** The footwear industry should explore ways to streamline their designs with a focus on minimalism and collaboration.
- **Streetwear Industry:** The streetwear industry should prioritize creating collaborations with footwear brands to attract more customers.
- **Marketing Industry:** Marketing agencies should work with their clients to develop social media strategies that utilize teaser campaigns to build hype around new products.

## Related on Trend Hunter

- [Stealthy Chunky Collaborative Sneakers](https://www.trendhunter.com/trends/new-balance-1000-sneaker.md)
- [Collaborative Understated Sneakers](https://www.trendhunter.com/trends/numeric-480-1.md)
- [Vibrant Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/rc56.md)
- [Sleek Slim Collaborative Footwear](https://www.trendhunter.com/trends/minimus-ux200.md)
- [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md)
- [Collaborative Vibrant Sneaker Models](https://www.trendhunter.com/trends/rc56-sneaker.md)
- [Reimagined Stealthy Monochromatic Shoes](https://www.trendhunter.com/trends/1000-model.md)
- [Adaptive Trail Sneakers](https://www.trendhunter.com/trends/cham-redux-se.md)
- [Tactical Collab Footwear Styles](https://www.trendhunter.com/trends/dime-x-merrell-1trl-moc-speed-streak.md)
