# Baby Toy Rentals Dim Dom Offers Short-Term Leases for Kids' Playthings By Katherinev123 | Published 2009-10-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dim-dom References: [springwise](http://springwise.com/life_hacks/dimdom/) & [dimdom.fr](http://www.dimdom.fr) French company Dim Dom has launched a service to rent out toys aimed at kids under five years old—like [toy trucks, dolls](https://www.trendhunter.com/trends/doll-carrier), and even baby mobiles—on a short-term or subscription basis. Now you wonder: Who exactly would be served by this service? After all, most parents would probably just prefer to buy their childrens’ toys (you never know how attached a toddler might get to a particular doll or bauble!). Apparently, grandparents, who expect kids for [holiday visits](https://www.trendhunter.com/trends/holiday-toy-guide), are primary targets for Dim Dom, as well as families who need toys for short vacations. If you can read French, check out Dim Dom’s site to see how their [toy rental service](https://www.trendhunter.com/trends/ps5-rental-program) works. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 68% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Toy Rental:** Toy rental services offer a cost-effective and sustainable alternative to buying toys for children. - **Short-term Leasing:** Short-term leasing models provide flexibility and convenience for customers who only need toys for a limited period of time. - **Grandparent Market:** Targeting the grandparent market opens up a new customer segment for toy rental services, catering to holiday visits and special occasions. ### Industries Being Reshaped - **Toy Rental Services:** The toy rental industry offers a disruptive opportunity to provide a convenient and affordable solution for parents and caregivers. - **Hospitality and Travel:** The hospitality and travel industry can embrace toy rental services to enhance family experiences during vacations and hotel stays. - **E-commerce:** E-commerce platforms can leverage toy rental services as an additional revenue stream, catering to customers looking for temporary toy solutions. ## Related on Trend Hunter - [Cognitive Toy Subscriptions](https://www.trendhunter.com/trends/lovevery.md) - [Lost Toy Retailer Initiatives](https://www.trendhunter.com/trends/toy-recovery-service.md) - [Charitable Toy Stores](https://www.trendhunter.com/trends/free-online-toy-store.md) - [Colorful Kid's Toy Lines](https://www.trendhunter.com/trends/pretend-play-toys.md) - [Screen-Free Play Companions](https://www.trendhunter.com/trends/fabli.md) - [Toddler Off-Screen Audio](https://www.trendhunter.com/trends/ms-rachel-tonie.md) - [Pre-Loved Plaything Marketplaces](https://www.trendhunter.com/trends/lovevery-preloved.md) - [Miniaturized Doll Carriers](https://www.trendhunter.com/trends/doll-carrier.md) - [Dog Birthday Cake Toys](https://www.trendhunter.com/trends/dog-birthday-cake-toy.md)