# Vegan-Friendly Frozen Dessert Bars Dairy Queen Created a Plant-Based, Non-Dairy Dilly Bar By Laura McQuarrie | Published 2020-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dilly-bar References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4152-new-on-the-menu) & [dairyqueen](http://www.dairyqueen.com) The Dilly Bar is a Dairy Queen classic that combines soft serve with a crispy coating of chocolate and for the first time, Dairy Queen is debuting a dairy-free version of this frozen treat on a stick. The Non-Dairy Dilly Bar boasts a creamy coconut milk frozen dessert base with a covering of vegan chocolate, so that the beloved treat keeps its usual look but entirely with plant-based ingredients. Dilly Bars have been served at Dairy Queen since 1955 and this product represents the first dairy-free offering from the soft serve chain. Changing lifestyles and values are inspiring consumers to embrace creamy, dairy-free frozen desserts and some of the most popular ice cream desserts of all time are now being reinvented to meet this demand. Image Credit: Dairy Queen ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dairy-free Frozen Desserts:** The rise in demand for dairy-free alternatives is creating opportunities to innovate in the frozen dessert industry. - **Plant-based Treats:** Consumer interest in plant-based ingredients is driving the creation of dairy-free versions of classic desserts like the Dilly Bar. - **Vegan Chocolate Coatings:** The popularity of vegan diets is leading to the development of chocolate coatings made without dairy products. ### Sectors Adopting This - **Frozen Dessert Industry:** The growing demand for dairy-free options is disrupting the traditional ice cream market and driving the need for new dairy-free products. - **Plant-based Food Industry:** As more people choose to follow a plant-based lifestyle, there is an opportunity to create innovative plant-based desserts and treats. - **Vegan Chocolate Industry:** The shift towards vegan and dairy-free diets is creating a market for vegan chocolate coatings, opening up new opportunities for manufacturers. ## Related on Trend Hunter - [Vegan-Friendly Frozen Desserts](https://www.trendhunter.com/trends/2025-dairy-free-decadence-series.md) - [Complimentary Frozen Treat Promotions](https://www.trendhunter.com/trends/dairy-queen-national-ice-cream-day.md) - [Dairy-Free Frozen Dessert Collections](https://www.trendhunter.com/trends/dairy-free-decadence-series.md) - [Dessert-Inspired Ice Cream Bars](https://www.trendhunter.com/trends/dairy-ice-cream-bars.md) - [Decadent Vegan Frozen Treats](https://www.trendhunter.com/trends/dairyfree-decadence-series.md) - [Chocolate Almondmilk Desserts](https://www.trendhunter.com/trends/plant-based-frozen-dessert.md) - [Dairy-Like Frozen Desserts](https://www.trendhunter.com/trends/so-delicious-wondermilk.md) - [Dairy-Free Frozen Dessert Bars](https://www.trendhunter.com/trends/dairy-free-frozen-dessert-bar.md) - [Vegan Ice Cream Bars](https://www.trendhunter.com/trends/magnum-mini.md)