# Teen Festival Communities The DigiTour Fan Club Shares Social Media and Music Festival Updates By Jana Pijak | Published 2016-01-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/digitour References: [thedigitour](http://www.thedigitour.com/) & [thedigitour](http://www.thedigitour.com/) The DigiTour Fan Club celebrates the teen-focused social media festival. The immersive event is home to a myriad of [social media workshops and exclusive performances](https://www.trendhunter.com/trends/coachella-experience) that are handpicked by fans on web platforms like Vine and [Instagram](https://www.trendhunter.com/trends/instagram-family-popup). Appealing to a Gen Z demographic, DigiTour is the place to be if looking to connect with your favorite teen web influencers. Members of the DigiTour Fan Club don't only get access to a copy of Digi Mag -- a resource for festival news and teen celebrity updates -- but will also be added to a VIP list that allows them to purchase festival tickets before the public. Moreover, members of this online festival community will also have access to exclusive offers, discounts and behind-the-scene videos of their favorite DigiTour events along with surprise gifts and collectible merchandise care packages. While [online fan clubs](https://www.trendhunter.com/trends/street-life-festival) are nothing new, this teen festival community is reflective of Gen-Z's entrepreneurial nature and explores how something as entertaining as social media can ultimately lead to a lasting career. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Virtual Music Festivals:** The popularity of teen-focused virtual music festivals as a result of a pandemic offers opportunities for creating unique digital experiences that allow fans to connect with their favorite artists from the comfort of their homes. - **Social Media-based Fan Communities:** The rise of social media-based fan communities opens up opportunities for developing innovative engagement strategies that facilitate increased interaction between brands and their target audience. - **Exclusive Content for Fans:** The trend towards providing exclusive content and experiences to online fan groups offers opportunities for brands to create loyalty and build long-term relationships with customers. ### Who This Affects Most - **Entertainment Industry:** The entertainment industry can create more virtual events and invest in technology that allows for more immersive virtual experiences that connect performers and fans in real-time. - **Social Media Industry:** The social media industry can build communities and platforms that engage fans in more meaningful ways beyond the traditional 'like' and 'share' buttons. - **Marketing Industry:** The marketing industry can leverage social media as a channel for engaging customers and building brand loyalty by providing exclusive content, discounts, and experiences to online fan communities. ## Related on Trend Hunter - [Creative Collaboration Clubs](https://www.trendhunter.com/trends/dazed-club.md) - [Creator Discovery Platforms](https://www.trendhunter.com/trends/fanzine.md) - [Fan-Focused Engagement Platforms](https://www.trendhunter.com/trends/avani-gregg.md) - [Gen Z-Focused Coachella Campaigns](https://www.trendhunter.com/trends/pinterest-2.md) - [Promotional Link-Sharing Platforms](https://www.trendhunter.com/trends/superlink.md) - [Invite-Only Membership Programs](https://www.trendhunter.com/trends/nylon-membership.md) - [Music-Focused Social Media](https://www.trendhunter.com/trends/musicboard.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Next-Gen Wine Clubs](https://www.trendhunter.com/trends/rookie-club.md)