# Psychedelic Scarf Accessories Jonathan Zawada's Tru$t Fun! Collection Displays Digitized Prints By Jana Pijak | Published 2014-06-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/digitized-prints References: [zawada.au](http://zawada.com.au/design/2010/12/trust-fun/) & [zawada.au](http://zawada.com.au) "Tru$t Fun!" is the name of Jonathan Zawada's bold collection that displays the illustrator's vivid art works on a range of silk scarf accessories. These digitally printed and one-of-a-kind scarves feature [matching handbag designs](https://www.trendhunter.com/trends/artycapucines-vii) that were sold at [Liberty of London](https://www.trendhunter.com/trends/rixo-1), Poepke in Sydney, Australia and a range of other retailers all across the globe. For his eye catching "Tru$t Fun!" line, Jonathan Zawada collaborated with Annie Zawada and Shane Sakkeus to bring his kaleidoscopic vision to life. Each of the collection's pieces are rainbow-hued and eye-catching. The accessories feature [psychedelic prints](https://www.trendhunter.com/trends/new-psychedelia) that have been digitally enganced. The compositions are the artist's fresh and modern translation of 70s inspired tie-dye prints that were a staple of the era's art, fashion and music scene. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 81% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Digitally Printed Accessories:** The trend of digitally printed accessories provides an opportunity for businesses to customize their products with unique and eye-catching designs. - **Collaborative Artwork Collections:** The trend of collaborative artwork collections allows businesses to bring together artists and designers to create distinctive and innovative products. - **Bold Psychedelic Prints:** The trend of bold psychedelic prints offers a disruptive innovation opportunity for businesses to experiment with unconventional patterns and designs. ### Sectors Adopting This - **Fashion Retail:** The fashion retail industry can incorporate digitally printed accessories and collaborate with artists to create collections that are distinctive and unique. - **Art and Design:** The art and design industry can create bold and funky designs that can be showcased on accessories and other products. - **Home Decor:** The home decor industry can incorporate bold and psychedelic prints in their products such as cushions, curtains or wall art. ## Related on Trend Hunter - [Graphic Patterned Artful Homeware](https://www.trendhunter.com/trends/cut-paste.md) - [Artist-Designed Playable Sensory Scarves](https://www.trendhunter.com/trends/art-play-silk.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md) - [Psychedelic Hand-Painted Cabinets](https://www.trendhunter.com/trends/collection-iii.md) - [Whimsical Artist-Designed Handbags](https://www.trendhunter.com/trends/artycapucines-vii.md) - [Playful Expansive Collaborations](https://www.trendhunter.com/trends/collab-with-takashi-murakami.md) - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md)