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# Connected Car Dashboards
Digital-Broadcast HD Radio is Brought On-Board the 2014 Mazda 3

By Amelia Roblin | Published 2015-02-10 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/digitalbroadcast-hd-radio
References: [rainnews](http://rainnews.com/mazdas-connected-dash-climbs-into-the-hd-radio-total-traffic-network/) & [ttwnetwork](http://www.ttwnetwork.com/)

It's fine to have your all-powerful smartphone placed on the passenger seat beside you, but digital-broadcast HD radio offers improved safety, utility and accuracy that all drivers could appreciate when navigating from point A to point B. The 2014 Mazda 3 has adopted a hi-tech system that pulls in the most updated information regarding all road-travel conditions, delivering it to you practically hands-free.

In a partnership with iBiquity, the Total Traffic HD Network by Clear Channel has been integrated into the [dashboard of this beautiful new vehicle](https://www.trendhunter.com/trends/smart-cockpit-technology). It's capable of picking up and emitting realtime data about street congestion, construction, collisions, weather, and any factor that will influence the smoothness of your journey. The hybrid digital-broadcast HD radio also naturally comes with the access to [music streaming and live entertainment](https://www.trendhunter.com/trends/bmw-3) in true traditional radio spirit.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 15% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Connected Car Dashboards:** The integration of digital-broadcast HD radio into car dashboards allows for improved safety, utility, and accuracy while driving.
- **Real-time Traffic Updates:** The adoption of the Total Traffic HD Network by Clear Channel in car dashboards provides drivers with up-to-date information about street congestion, construction, collisions, and weather.
- **Hybrid Digital-broadcast HD Radio:** The inclusion of hybrid digital-broadcast HD radio in car dashboards enables access to music streaming and live entertainment while driving.

### Sectors Adopting This

- **Automotive:** The automotive industry can capitalize on integrating digital-broadcast HD radio into car dashboards to enhance the driving experience and safety features.
- **Technology:** The technology industry has opportunities to develop innovative applications and features for car dashboards that leverage real-time traffic updates and music streaming capabilities.
- **Media and Entertainment:** The media and entertainment industry can explore partnerships with car manufacturers to offer exclusive content and live entertainment experiences through car dashboards.

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