# Digital Wellness Inniaitives Pinterest Focuses on the Digital Well-being of Gen Z By Grace Mahas | Published 2023-02-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/digital-wellbeing-of-gen-z References: [mashable](https://mashable.com/article/pinterest-safer-internet-day-digital-wellbeing)  For Safer Internet Day, [Pinterest](https://www.trendhunter.com/trends/mind-your-wellness) is taking a step to create a safer and more positive online environment for its users, especially Gen Z. The platform has partnered with nonprofit #HalfTheStory to release a dedicated board filled with resources for better internet practices, [mental health support](https://www.trendhunter.com/trends/here-for-you-canada), and digital safety. A recent survey conducted by Pinterest in collaboration with [Morning Consult](https://www.trendhunter.com/trends/social-medialike-study-apps-sharpen-aims-to-be-just-as-engaging-and-conveni) found that half of Gen Z users believe that negative online experiences are becoming more commonplace. However, Gen Z users of Pinterest are least likely to report having had a negative experience on the platform compared to other major platforms. The platform has also released a new study on generational internet habits, which shows that 58% of Gen Z respondents believe people could benefit from a website dedicated to positive content. To make the internet a better place, Pinterest is urging its users to pin for good and create a better internet together. Image Credit: Pinterest ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 68% | Activity: 72% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Digital Wellness:** Businesses can provide resources for better internet practices, mental health support, and digital safety to create a safer and more positive online environment for users. - **Positive Content:** Businesses can create websites dedicated to positive content to meet the demand for more positivity online, as 58% of Gen Z respondents believe people could benefit from this. - **Community-driven Platforms:** Businesses can focus on building community-driven platforms to create a safer, more positive online environment and reduce negative experiences online. ### Sectors Adopting This - **Social Media:** Social media businesses can partner with nonprofits to provide resources for digital wellness and create a safer and more positive online environment for users. - **Mental Health:** Mental health businesses can partner with social media platforms to offer mental health support for users and address the negative impact of social media on mental health. - **Education Technology:** Education technology businesses can leverage the demand for positive content to create websites or resources that promote positive online behavior and digital wellness. ## Related on Trend Hunter - [Social Media Wellness Campaigns](https://www.trendhunter.com/trends/mind-your-wellness.md) - [Meditation Platform Pinterest Collabs](https://www.trendhunter.com/trends/headspace-for-pinterest.md) - [Gen Z-Focused Coachella Campaigns](https://www.trendhunter.com/trends/pinterest-2.md) - [Privacy-Enhancing Social Features](https://www.trendhunter.com/trends/pinterest-1.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Internet Safety Features](https://www.trendhunter.com/trends/my-digital-world.md) - [Body-Inclusive Image Apps](https://www.trendhunter.com/trends/body-type-range.md) - [Digital Well-Being Updates](https://www.trendhunter.com/trends/mindfulness-tools.md) - [GenAI Content Controls](https://www.trendhunter.com/trends/genai-controls.md)