# Digital Water Walls (Update) World Expo 2008 By cosio55 | Published 2007-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-water-walls-for-world-expo-2008 References: [engadget](http://www.engadget.com/2007/07/13/zaragoza-world-expo-to-feature-mit-designed-digital-water-wall/) This [wall can display big scrolling text](https://www.trendhunter.com/trends/humanise-wall) or images, and even morphs into a door automatically. This technology was created by an [MIT](https://www.trendhunter.com/trends/gonna-need-milk) students. If you're concerned that's it's a huge waste of water, think again my friend! The walls work on 100% [recycled water](https://www.trendhunter.com/trends/upfall-shower) and reduce the need for air conditioning. This pavilion is set to be presented at Zaragozas World Expo in 2008, an event at which water will be the theme of focus. Incidently, we've seen this before, at this year's North American Auto Show... Check it out: ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 41% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Sustainable Water Displays:** Creating digital water walls that work on recycled water reduces environmental impact and presents an opportunity for sustainable advertising and visual storytelling. - **Interactive Architecture:** Developing walls that can automatically transform into a functional element like a door opens up possibilities for innovative and adaptable building designs. - **Water Conservation Technologies:** Using digital water walls that replace the need for air conditioning demonstrates advancements in water-saving technologies and promotes efficient resource management. ### Industries Being Reshaped - **Advertising & Marketing:** The sustainable water displays can be utilized for unique advertising campaigns, capturing attention and promoting eco-friendly messaging. - **Architecture & Design:** The interactive architecture aspect of digital water walls presents opportunities for architects and designers to create adaptable and dynamic structures. - **Sustainable Technology:** The water conservation technologies showcased by the digital water walls contribute to the advancement of sustainable practices and resource efficiency. ## Related on Trend Hunter - [Recessed Digital Wall Windows](https://www.trendhunter.com/trends/liquidview-digital-window.md) - [Water Connection Architectural Installations](https://www.trendhunter.com/trends/aquatecture.md) - [Digital Expo Exhibitions](https://www.trendhunter.com/trends/after-utopia.md) - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Mesmerizing Fluid Art Installations](https://www.trendhunter.com/trends/flow-fountain.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Interactive Light Experience](https://www.trendhunter.com/trends/every-wall-is-a-door.md) - [Floating Cultural Plazas](https://www.trendhunter.com/trends/aquapraca.md) - [Everchanging Water-Based Theaters](https://www.trendhunter.com/trends/yichang-grand-theatre.md)