# Airwave Turf Battles The Digital TV White Space By Dee Sandin | Published 2008-04-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/digital-tv-white-spaces-vacant-airwaves-turf-battle References: [news.yahoo](http://news.yahoo.com/s/ap/20080407/ap_on_hi_te/tv_vs_internet_lobbying) & [apnews](http://apnews.com) The nation switches to digital TV in February 2009 and ten months before flip the switch, tech companies and TV broadcasters are fighting over the virtual remote, each with different ideas how to use up unused airwaves. The big guys like [Google Inc](https://www.trendhunter.com/trends/50-states-50-stories). and [Microsoft Corp.](https://www.trendhunter.com/trends/microsofts-airband) will be launching advertising and lobbying blitzes, to convince the powers that be that unoccupied airwaves, or "white spaces," can be used for affordable high-speed Internet service, to the benefit of rural areas and to gear up competition and innovation. Supposedly, the technology is there to allow low-powered, unlicensed devices, like cell phones, laptops and BlackBerrys to operate in the those spaces without interfering with TV programming and wireless microphone signals. In February 2009, broadcasters will occupy channels 2 through 51. But in rural areas, almost half those channels will remain empty. The "white spaces" are considered valuable for their ability to travel long distances and go through walls. It will be up to the [Federal Communications Commission](https://www.trendhunter.com/trends/national-advocacy-campaign) to figure out if the technology can do this. Several publicized tests have failed and many other companies are against it. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Digital TV Switch:** Opportunity for tech companies to innovate and provide affordable high-speed Internet service using unused airwaves. - **White Space Technology:** Potential for low-powered, unlicensed devices to operate in unoccupied airwaves without interference. - **Rural Internet Access:** Chance to bridge the digital divide by providing high-speed Internet service to underserved rural areas. ### Where This Applies - **Technology:** Companies like Google and Microsoft can develop and market devices and systems to leverage unused airwaves. - **Telecommunications:** Opportunity for telecommunications companies to expand their offerings with high-speed Internet service using unoccupied airwaves. - **Broadcasting:** Chance for broadcasters to explore new ways of utilizing and monetizing unused airwaves for innovative TV programming and services. ## Related on Trend Hunter - [Broadcast TV Cellphones](https://www.trendhunter.com/trends/lava-and-hmd.md) - [Adaptable Wireless TVs](https://www.trendhunter.com/trends/tv-innovations.md) - [Wireless Charging Innovations](https://www.trendhunter.com/trends/wireless-powers.md) - [Rage-Relieving Internet Tours](https://www.trendhunter.com/trends/rage-against-big-internet-tour.md) - [Efficient Wireless Technologies](https://www.trendhunter.com/trends/wifi-halow-technology.md) - [Adhesive-Sticking Wireless TVs](https://www.trendhunter.com/trends/displace.md) - [Affordable Wi-Fi Networks](https://www.trendhunter.com/trends/affordable-wifi.md) - [Personal Internet Satellite Dishes](https://www.trendhunter.com/trends/starlink.md) - [Satellite-Powered Telecom Services](https://www.trendhunter.com/trends/tmobile-tsatellite.md)