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# Cloud-Synced TV Recorders
Bush's Digital TV Recorder Stores Shows in ShowDrive for Remote Viewing

By Joey Haar | Published 2016-08-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-tv-recorder
References: [engadget](https://www.engadget.com/2016/08/15/bush-cloud-dvr-showdrive/) & [showdrive](https://www.showdrive.co.uk/)

The new digital TV recorder from Bush, a UK-based company, will allow consumers to store their recorded shows using cloud services -- the first recorder to do so in the UK. The digital TV recorder is relatively inexpensive when compared to other boxes due to the fact that it has only 16 gigabytes of internal storage. But with a subscription to 'ShowDrive,' a cloud storage company for TV shows, those 16 gigs will be irrelevant.

The benefit of cloud storage is that [local hard drives](https://www.trendhunter.com/trends/planck-studio-ssd) no longer matter much for storage space. The 16 gigabytes on Bush's digital TV recorder serve as a local cache more than permanent storage, as programs record to the device's local storage but are moved into the cloud as fast as consumers' internet signals can handle it.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 27% | Activity: 62% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Key Themes Behind This Trend

- **Cloud-synced TV Recorders:** Opportunity for disruptive innovation in the TV recorder industry by integrating cloud storage for remote viewing.
- **Cloud Storage for TV Shows:** Disruptive innovation opportunity in the cloud storage industry by targeting TV show recorders as a specialized market.
- **Remote Viewing of Recorded Shows:** Opportunity for disruptive innovation in the entertainment industry by offering seamless remote viewing of recorded shows through cloud-synced TV recorders.

### Where This Applies

- **TV Recorder Industry:** Disruptive innovation opportunity in the TV recorder industry by integrating cloud storage for remote viewing.
- **Cloud Storage Industry:** Disruptive innovation opportunity in the cloud storage industry by targeting TV show recorders as a specialized market.
- **Entertainment Industry:** Opportunity for disruptive innovation in the entertainment industry by offering seamless remote viewing of recorded shows through cloud-synced TV recorders.

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