# Digital Travel Retail Experiences Clarins Debuted an Initiative at the Airport in Hainan, China By Kalin Ned | Published 2024-10-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/digital-travel-retail References: [worldbranddesign](https://worldbranddesign.com/clarins-launches-a-digital-travel-retail-experience-in-partnership-with-lonsdale/)  Clarins has recently introduced an innovative digital travel retail experience at Sanya Phoenix International Airport in Hainan, China. This initiative aims to engage a new generation of beauty consumers, particularly focusing on Asia's Gen Z demographic. Collaborating with branding and design consultancy Lonsdale, Clarins has reimagined the retail landscape to align with the preferences and behaviors of younger, tech-savvy shoppers. The interactive [digital travel retail pop-up](https://www.trendhunter.com/trends/immersive-aperol-experiences) features the ninth generation of Clarins’ well-known [Double Serum](https://www.trendhunter.com/trends/double-serum1). The initiative emphasizes not only the product's effectiveness but also the brand's commitment to redefining luxury beauty through technological integration and storytelling. The experience merges [physical and digital elements](https://www.trendhunter.com/trends/benemart-concept), incorporating avatars and interactive content to create a more personalized and immersive shopping environment. The adaptable retail format is set to appear in various airports across the Asia-Pacific region in the coming months. Image Credit: Clarins ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 82% | Activity: 85% | Freshness: 30% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Interactive Pop-up Stores:** These stores merge physical and digital elements to create a personalized and immersive shopping environment for tech-savvy consumers. - **Digital Travel Retail:** Combining e-commerce with physical retail spaces, this trend redefines how consumers engage with brands while in transit. - **Avatars in Retail:** Using digital avatars to engage with customers adds a layer of personalization and interactivity, elevating the customer experience. ### Where This Applies - **Luxury Beauty:** Luxury beauty brands are leveraging technology to appeal to younger demographics and refresh their brand image. - **Airport Retail:** Reimagined retail spaces in airports are becoming hotspots for innovative and engaging customer experiences. - **Tech-enabled Shopping:** Advances in technology are transforming traditional shopping, providing new ways to engage and interact with products. ## Related on Trend Hunter - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [AI-Travel Beauty Consultant Activations](https://www.trendhunter.com/trends/genifique-ai.md) - [Travel-Inspired Skincare Pop-Ups](https://www.trendhunter.com/trends/drunk-elephant-launched.md) - [Skin Longevity Pop-Ups](https://www.trendhunter.com/trends/skin-longevity-institute-pop-up.md) - [Airport Skincare Pop-Ups](https://www.trendhunter.com/trends/sol-de-janerio-delcia-drench.md) - [Fragrance-Inspired Airport Cafes](https://www.trendhunter.com/trends/miss-dior-popup.md) - [Luxe Designer Beauty Activations](https://www.trendhunter.com/trends/light-club-20.md) - [Botanical Lab Beauty Stores](https://www.trendhunter.com/trends/botanical-lab.md) - [Sensorial Luxury Beauty Stores](https://www.trendhunter.com/trends/aesop-flagship.md)