# Talking Paper Digital Paper That Can Speak By Jamie Coomber | Published 2007-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/digital-takes-over-print-good-and-proper References: [news.bbc](http://news.bbc.co.uk/2/hi/technology/6723475.stm) Researchers from Mid Sweden University have designed [interactive paper](https://www.trendhunter.com/trends/kisstouch) enabled to play a recorded sound in response to a user's touch. The paper is part of a project running at the University. Their intention is that the technology will be appealing to [magazines and newspapers](https://www.trendhunter.com/trends/cleo-assistant). They also however, will study the feasibility of rolling this out to [billboards and POS](https://www.trendhunter.com/trends/fraimic). I predict this is going to be huge as soon as it is rolled out onto the open market so I wouldn't be surprised at all if in 10 years the majority of publications adopt this technology as the norm. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Interactive Paper:** The development of interactive paper will disrupt traditional print media and create new opportunities for advertising and marketing. - **Touch Technology:** Touch technology innovations will be in high demand, as they enable the creation of interactive surfaces in various products and industries. - **Integrated Sound:** Incorporating sound into interactive surfaces, like paper, will enhance consumer experience and create potential applications in the entertainment and education markets. ### Industries Being Reshaped - **Print Media:** The adoption of interactive paper will revolutionize print media and create new opportunities for businesses to engage with consumers. - **Advertising:** Interactive paper and touch technology will create new possibilities for advertising and marketing, including interactive billboards and point-of-sale displays. - **Manufacturing:** Manufacturing companies will need to invest in new technologies to incorporate touch and sound capabilities into their products, opening opportunities for innovative start-ups to disrupt established markets. ## Related on Trend Hunter - [Tongue-Controlled Digital Interfaces](https://www.trendhunter.com/trends/digital-interfaces.md) - [Digital Language Studying Devices](https://www.trendhunter.com/trends/paperang-q1.md) - [Paper-Based Energy Storage](https://www.trendhunter.com/trends/paper-battery.md) - [Paper-Made Circuit Boards](https://www.trendhunter.com/trends/singleuse-circuit-board.md) - [Voice-Enabled Digital Paper Tools](https://www.trendhunter.com/trends/digital-paper-tools.md) - [Tactile Interactive Music Devices](https://www.trendhunter.com/trends/yamaha.md) - [Logo Visualization Tools](https://www.trendhunter.com/trends/liquid-metal-visuals.md) - [Digitally Enabled Packaging](https://www.trendhunter.com/trends/digitally-enabled-packaging.md) - [Luxury Digital Papers](https://www.trendhunter.com/trends/montblanc-digital-paper.md)