# Digital Streetwear Collaborations The Fabricant x Highsnobiety Dropped During Paris Fashion Week By Kalin Ned | Published 2023-07-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/digital-streetwear References: [highsnobiety](http://www.highsnobiety.com/p/not-paris-returns-5-everything-going-down/) Digital streetwear refers to the intersection of streetwear fashion and digital technology, and the genre has been extremely popular in the last couple of years as brands push for innovation-driven design. As part of the Men’s Spring 2024 Season presentation during Paris Fashion Week, the renowned digital-fashion house [The Fabricant](https://www.trendhunter.com/trends/deep-23) debuted its collaboration with the pioneering media platform [Highsnobiety](https://www.trendhunter.com/trends/pixar-collection). The collection, dubbed 'Not in Paris 5,' combines content, commerce, and experiential programming to celebrate fashion and culture. A stand-out in the collaborative [digital streetwear collection](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour) is an AR Wearable Varsity Jacket which "creates a mesmerizing effect that seamlessly transforms from a realistic surface to a mirage-like reflection of the surrounding environment." The Eiffel Tower Pursuit Varsity Jacket, on the other hand, is a "digital twin of the classic Varsity Jacket." Image Credit: The Fabricant X Highsnobiety ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 82% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Digital Streetwear:** The intersection of streetwear fashion and digital technology presents opportunities for innovative designs and experiences. - **AR Wearable:** Augmented reality wearables offer the potential for immersive and transformative fashion experiences. - **Experiential Programming:** Combining content, commerce, and experiential programming creates new ways to engage with fashion and culture. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace digital streetwear to push the boundaries of design and consumer experience. - **Technology:** The technology industry can explore the potential of AR wearables to revolutionize fashion and create immersive experiences. - **Media and Entertainment:** By integrating content, commerce, and experiential programming, the media and entertainment industry can elevate the fashion and cultural experience for consumers. ## Related on Trend Hunter - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [High-Fashion Workwear Runways](https://www.trendhunter.com/trends/high-fashion-collaboration.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Collaborative Web-Themed Limited Streetwear](https://www.trendhunter.com/trends/invasion-line.md) - [Digital-First Luxury Apparel](https://www.trendhunter.com/trends/mmerch-1.md) - [Immersive 3D Fashion Exhibits](https://www.trendhunter.com/trends/portalm-x-virtual-fashion-exhibition.md) - [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md)