# Digital Strategy Pivots Crocs Hit Record Highs for Quarterly Revenue Due to DTC and Wholesale By Daniel Johnson | Published 2021-07-26 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-strategy References: [retaildive](https://www.retaildive.com/news/crocs-revenue-nearly-doubles-in-q2-as-dtc-and-wholesale-take-off/603772/) & [crocs](https://www.crocs.com/) [Crocs](https://www.trendhunter.com/trends/crocs-4) hit new highs for quarterly revenue for three straight quarters, due in part to its new digital strategy. The shoe brand increased revenue by 93% year over year to a high of $640.8 million. Crocs focus on digital strategy caused digital sales to increase by 25.4%, making up 36% of total revenue for the company. Direct-to-consumer sales also increased by 78.6%, while wholesale increased by 112.1%. The company's DTC strategy focuses on promoting products through influencers, celebrities and collaborators. During an earnings presentation, the company spoke about its [collaborations with celebrities](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier) specifically. Crocs also announced its goal of transitioning the business to be [net-zero carbon emissions](https://www.trendhunter.com/trends/keep-it-going) by 2030, which includes plans for the company's ingredients, packaging, and afterlife for Crocs products. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 67% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Dtc-driven Growth:** Companies can achieve record highs for revenue through increased sales, improved customer relationships, and more precise marketing strategies by prioritizing a DTC approach. - **Influencer Marketing:** Collaborations and endorsements with popular influencers and celebrities can be a highly effective and cost-efficient advertising tactic. - **Sustainability Goals:** Striving towards sustainability and social responsibility can help companies to build consumer trust and loyalty, and attract environmentally conscious customers. ### Sectors Adopting This - **Footwear:** The footwear industry can benefit from increased digital sales and DTC marketing to reach consumers directly and build brand loyalty. - **Fashion:** The fashion industry can leverage influencer marketing techniques to increase brand awareness and drive sales, particularly in the digital space. - **Retail:** The retail industry can take steps towards sustainable practices to improve customer perception and create a competitive edge in the market. ## Related on Trend Hunter - [Clog-Expansive Sneaker Brands](https://www.trendhunter.com/trends/crocs-4.md) - [Authentic Footwear Campaigns](https://www.trendhunter.com/trends/crocs-wonderfully-unordinary.md) - [Collaborative Statement Footwear](https://www.trendhunter.com/trends/crystalstudded-clogs.md) - [Experiential Clog Stores](https://www.trendhunter.com/trends/crocs-icon.md) - [Circular-Crafted Perforated Clogs](https://www.trendhunter.com/trends/keep-it-going.md) - [Scary Footwear Collabs](https://www.trendhunter.com/trends/crocs-x-monsters-inc.md) - [Asian Film-Themed Promotions](https://www.trendhunter.com/trends/crocs-6.md) - [Bold Bird-Inspired Clog Designs](https://www.trendhunter.com/trends/duolingo-3.md) - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md)