# Artful Digital Storefronts Mazda and PATTISON Created a Screen That Shares Limited-Edition Prints By Laura McQuarrie | Published 2018-02-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/digital-storefront References: [globenewswire](http://www.globenewswire.com/news-release/2018/02/12/1339385/0/en/PATTISON-Outdoor-and-Fourthwall-Celebrate-Mazda-s-50th-Anniversary-in-Canada-with-Digital-Storefront.html) & [mazda](https://www.mazda.ca/en/) In celebration of [Mazda's](https://www.trendhunter.com/trends/mazda-coffee-tour) 50th anniversary, PATTISON Outdoor, its digital and interactive arm Fourthwall and agency J. Walter Thompson teamed up to create an interactive digital storefront. The [large-format screen](https://www.trendhunter.com/trends/largescale-digital-signage) set up in Toronto was launched just ahead of the Canadian International AutoShow, featuring full-motion video and just beside it, a [tap-to-pay terminal](https://www.trendhunter.com/trends/The-Lost-Wallet-Board). This terminal can be used to secure a limited-edition print from automotive artist Guy Allen. Rather than picking up their print on the spot and having to worry about transporting the limited-edition piece safely home, the digital storefront gives consumers a receipt with a unique code and URL, where they can plug in their home address to receive their 18” x 24” print. Image Credit: PATTISON Outdoor Advertising ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Storefronts:** Interactive storefronts provide new ways for customers to engage with brands and purchase products online. - **Limited-edition Prints:** The popularity of limited-edition prints has led to creative sales strategies using digital technology. - **Art and Automotive Industries:** The intersection of art and the automotive industry is creating unique marketing opportunities through digital storefronts. ### Where This Applies - **Automotive Industry:** Creating interactive storefronts can be a disruptive innovation opportunity to engage customers beyond the showroom. - **Digital Advertising Industry:** Interactive storefronts provide opportunities for captivating digital ad campaigns and targeted marketing. - **Fine Art Industry:** Emerging technologies like interactive storefronts offer new opportunities for artists, dealers, and collectors to showcase and sell fine art. ## Related on Trend Hunter - [Interactive Summer Murals](https://www.trendhunter.com/trends/jacquie-comrie.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Revived Modular Photo Booths](https://www.trendhunter.com/trends/frames-booth.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Hyper-Targeted Shoppable Posters](https://www.trendhunter.com/trends/glossier-and-shop.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md)