# Startup Incubator Collaborations L'Oreal Has Invested in the Digital Startup Founders Factory By Michael Hemsworth | Published 2016-06-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-startup References: [brandchannel](http://www.brandchannel.com/2016/05/12/loreal-founders-factory-051216/) Digital startup incubator Founders Factor has received an investment from [L'Oreal](https://www.trendhunter.com/trends/loreal-1) as a way to secure the brand's stake in locating [beauty tech startups](https://www.trendhunter.com/trends/breakout-beauty) around the world. The collaboration comes as a way for L'Oreal -- the world's most powerful cosmetic company -- to help source new innovations and help grow new ideas. The collaboration will see funding for [five early stage startups](https://www.trendhunter.com/trends/the-founders-program) as well as the creation of two new companies each year from scratch. Multinational corporations are more capable than ever of maintaining a cohesive brand thanks to the Internet, but this can still leave gray areas left unexplored. The investment in the Founders Factor digital startup incubator from L'Oreal helps connect the startup market more closely to the corporate market. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 64% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Startup Incubator Collaborations:** L'Oreal's investment in Founders Factory demonstrates the trend of collaborative partnerships between established corporations and digital startup incubators. - **Beauty Tech Startups:** The collaboration between L'Oreal and Founders Factory highlights the trend of multinational corporations seeking out and investing in innovative beauty tech startups. - **Innovation Sourcing:** The partnership between L'Oreal and Founders Factory showcases the trend of corporations actively seeking out new innovations and ideas through startup incubators. ### Industries Being Reshaped - **Cosmetics:** L'Oreal's investment in Founders Factory indicates a potential disruptive innovation opportunity in the cosmetics industry by supporting and nurturing beauty tech startups. - **Technology:** The collaboration between L'Oreal and Founders Factory suggests potential disruptive innovation opportunities in the technology industry as it connects established corporations with emerging digital startups. - **Startup Incubators:** The investment from L'Oreal in Founders Factory demonstrates a potential disruptive innovation opportunity for startup incubators as they attract funding and support from multinational corporations. ## Related on Trend Hunter - [Web3 Start-Up Accelerators](https://www.trendhunter.com/trends/loreal-1.md) - [Beauty Innovation Funds](https://www.trendhunter.com/trends/loreals-inclusive-beauty-fund.md) - [Beauty Entrepreneurship Incubators](https://www.trendhunter.com/trends/beauty-entrepreneurship.md) - [Beauty AI Partnerships](https://www.trendhunter.com/trends/loral-x-nvidia.md) - [Beauty Tech Initiatives](https://www.trendhunter.com/trends/big-bang-beauty.md) - [Beauty-Branded STEM Initiatives](https://www.trendhunter.com/trends/este-lauder-companies-invests.md) - [Beauty Innovation Contests](https://www.trendhunter.com/trends/the-catalysts-program.md) - [AI-Crafted Hyper Personal Tools](https://www.trendhunter.com/trends/loral-and-metas-ai-hyperpersonalization.md) - [Fashion Week Beauty Partnerships](https://www.trendhunter.com/trends/loral-paris-secured.md)