# Gen Z-Targeted Sports Networks Overtime, a Digital Sports Network, is Part of adidas' Accelarator By Kalin Ned | Published 2020-02-26 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/digital-sports-network References: [overtime](https://overtime.tv/about) & [sporttechie](https://sporttechie.com/adidas-launches-new-sports-accelerator-in-paris/) [adidas](https://www.trendhunter.com/trends/speed-shopping) invests in 13 start-ups as part of its new sports accelerator in Paris and one of the participants is Overtime—a new digital sports network that is geared toward drawing the attention of the [Gen Z](https://www.trendhunter.com/trends/rivalry-1) user. Overtime boasts over 25 original shows and the platform is dedicated to bringing users more than 250 minutes of content a month. To date, the digital sports network has had much success. Founded in New York City, the service has more than one billion views per month and more than 15 million followers across a total of seven platforms. To cater to the next generation of sports fans, Overtime utilizes new technology, experiments with new formats, and engages with a variety of platforms in innovative ways. Image Credit: YouTube @Overtime ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 89% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Gen Z Sports Networks:** The rise of sports networks, such as Overtime, targeted towards Gen Z offers a disruptive innovation opportunity for media companies to cater to this demographic group. - **Digital Sports Content Creation:** There's an opportunity for startups to create a new wave of digital sports content platforms that cater to specific demographics and interests. - **Innovative Sports Engagement Platforms:** As sports fans become more digitally-inclined, there's opportunity for innovative engagement platforms that create new and engaging ways for fans to interact with their favorite teams and players. ### Sectors Adopting This - **Media:** Media companies have an opportunity to leverage technology and new formats to create targeted sports content for Gen Z and create new advertising revenue streams. - **Sports:** The sports industry can create new opportunities for fan engagement and revenue streams by partnering with startups that offer innovative engagement and content platforms geared towards specific demographics. - **Technology:** Investing in new sports technology provides opportunities for innovation in sports content creation and fan engagement that cater to the digitally-inclined sports audience. ## Related on Trend Hunter - [Gen Z Basketball Campaigns](https://www.trendhunter.com/trends/rivalry-1.md) - [Gen Z-Focused Hotel Campaigns](https://www.trendhunter.com/trends/hyatt.md) - [Gen Z Advertising Initiatives](https://www.trendhunter.com/trends/tubi-2.md) - [Gen-Z-Targeted Retail Concepts](https://www.trendhunter.com/trends/on-rotation.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Gen Z Media Agencies](https://www.trendhunter.com/trends/72andsunny.md) - [Gen Z Advertising Tools](https://www.trendhunter.com/trends/youtube-6.md) - [Amateur Youth Sports Channels](https://www.trendhunter.com/trends/sportsengine-play.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md)