# Digitally Projected Football Fields Nike Spain Brings a Digital Sports Field to the Streets By Laura McQuarrie | Published 2013-05-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digital-sports-field References: [adsoftheworld](http://adsoftheworld.com/media/tv/nike_football_anytime_anywhere) & [mipista.es](http://www.mipista.es/fc247/) [Nike](https://www.trendhunter.com/trends/fc-25) Spain's 'Football: Anywhere. Anytime.' campaign brings a projected digital sports field to the sports-crazed youth of Spain. Advertising agency 'Doubleyou' crafted this clever campaign to bring people together for an impromptu game of soccer and promote the [FC247 line of Nike footwear](https://www.trendhunter.com/trends/speed-shopping); a clever way to bring the game to the players. Nike Football Spain sends out trucks with its merchandise and capabilities to set up a soccer field on the streets. At the center of the field is the iconic Nike logo and just beyond the goal lines include the FC247 logo and 'MiPista' hashtag from the campaign. The attitude of the FC247 line encourages players to own the turf, the court and the streets played on. Similarly, this [guerilla advertisement](https://www.trendhunter.com/trends/outdoor-advertising-campaign) would surely dominate the streets at night. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 74% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Digital Projection:** Opportunity for brands to leverage digital projection technology to create unique and interactive experiences. - **Experiential Advertising:** Potential for brands to engage with consumers through immersive and unexpected advertising campaigns. - **Street Sports:** Growing trend of organizing sports activities and games in unconventional urban settings. ### Industries Being Reshaped - **Sports Apparel:** Brands in the sports apparel industry can explore innovative ways to showcase and promote their products. - **Advertising:** Opportunity for advertising agencies to develop creative campaigns that utilize digital technology to capture attention. - **Event Management:** Rising demand for event management companies to organize unique and memorable experiential marketing events. ## Related on Trend Hunter - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Football Culture-Inspired Athletic Collaborations](https://www.trendhunter.com/trends/palace-and-nike.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Soccer-Inspired Mural Campaigns](https://www.trendhunter.com/trends/mural-campaign1.md)