# Digital Snowball Fights M&M's is Launching a Virtual Snowball Fight for All Fans By Laura McQuarrie | Published 2021-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digital-snowball-fight References: [prnewswire](https://www.prnewswire.com/news-releases/mars-wrigley-brings-better-moments-and-more-smiles-to-fans-this-holiday-season-with-a-first-ever-digital-snowball-fight-for-all-brought-to-you-by-the-mms-brand-301420032.html) & [MMS](http://MMS.com)  To go along with the launch of its new White Chocolate Pretzel Snowballs, [M&M's](https://www.trendhunter.com/trends/mms-winter-blend) is hosting its first-ever digital snowball fight for fans across the country. The virtual event promises to get fans of all ages in the holiday spirit and people on social media are invited to "hit" a friend with a digital snowball by commenting on one of the brand's [Instagram](https://www.trendhunter.com/trends/holiday-giveaways) or [Twitter](https://www.trendhunter.com/trends/early-christmas-decoration) posts and tagging a friend. As part of a national sweepstakes, six participants will be selected at random to win great prizes such as a $500 gift card, an exclusive first taste of what's new from M&M's, plus a year's supply of the new, limited-edition M&M's White Chocolate Pretzel Snowballs. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Virtual Gaming:** M&M's digital snowball fight campaign displays the potential for an increase in virtual gaming experiences. - **Social Media Marketing:** The social media aspect of the snowball fight marketing campaign highlights the importance of social media marketing. - **Limited Edition Product Promotions:** M&M's virtual snowball fight event with limited edition White Chocolate Pretzel Snowballs shows the value of limited edition product promotions. ### Industries Being Reshaped - **Food and Beverage:** M&M's virtual snowball fight event highlights the potential for virtual promotion in the food and beverage industry. - **Gaming:** The virtual snowball fight event signifies potential for engagement in the gaming industry. - **Marketing:** The combination of social media and virtual experiences in M&M's digital snowball fight campaign represents the shift in marketing trends for innovative engagement ideas. ## Related on Trend Hunter - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Festive Ice Cream Cups](https://www.trendhunter.com/trends/holiday-fun-cups.md) - [Premixed Candy-Infused Frozen Treats](https://www.trendhunter.com/trends/mms-ice-cream-holiday-fun-cups.md) - [Festive Personalized Candies](https://www.trendhunter.com/trends/personalized-candies.md) - [Exclusive In-Store Sleepovers](https://www.trendhunter.com/trends/mms-fun-club.md) - [Seasonal Snow-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/auntie-annes-snowball-nuggets.md) - [Snowball-Inspired Chocolate Cookies](https://www.trendhunter.com/trends/baker-and-baker.md)