# Artificial Intelligence Billboards Immersive Labs Amps Up Advertising with Smart Digital Signs By Salman Abdulaziz | Published 2011-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-signage References: [immersivelabs](http://www.immersivelabs.com) Immersive Labs has made the technology from the movie Minority Report come true. This company has developed a billboard that can show different ads based on who is passing by it at the time. The billboard consists of an LCD screen and a camera, which takes pictures of the audience and determines their gender, age and attention span to show an ad that is relevant to them. The software, which is built using [open source technology](https://www.trendhunter.com/trends/amazon-ad), also takes into consideration factors like weather, time of the day and day of the week to show relevat ads. For example, you may see an ad for a soft drink on a hot day and an ad for coffee on a cold one. Immersive Labs has taken advertising to a totally new level! ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Advertising:** Immersive Labs' billboard technology showcases the potential for personalized advertisements based on individual demographics and interests. - **Audience Analytics:** The use of cameras and software to analyze audience demographics and attention span presents opportunities for advertising companies to gain valuable insights and optimize their messaging. - **Contextualized Advertisements:** Immersive Labs' use of weather, time, and location data to display relevant ads opens up possibilities for creating contextualized advertising experiences. ### Who This Affects Most - **Outdoor Advertising:** Immersive Labs' AI billboards disrupt and enhance the outdoor advertising industry by offering dynamic, targeted messaging to passersby. - **AI Technology:** The development of AI-powered billboards demonstrates the potential for AI technology to revolutionize the field of advertising and marketing. - **Data Analytics:** The use of audience data and analytics in advertising brings opportunities for data-driven decision-making and precision targeting within the advertising industry. ## Related on Trend Hunter - [AI-Powered Digital Menu Boards](https://www.trendhunter.com/trends/ai-powered-digital-menu-boards.md) - [AI Sun Care Billboards](https://www.trendhunter.com/trends/burnable-billboard.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [In-Store Audience Analytics Platforms](https://www.trendhunter.com/trends/in-store-audience-analytics.md) - [AI-Powered Video Advertisements](https://www.trendhunter.com/trends/youtube-8.md) - [AI-Powered Retail Kiosks](https://www.trendhunter.com/trends/deepbrain-ai.md) - [AI Advertisement Additions](https://www.trendhunter.com/trends/meta-6.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md)