# VR Retail-Enabling Platforms The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers By Michael Hemsworth | Published 2016-01-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/digital-shopping References: [venturebeat](http://venturebeat.com/2015/04/15/sixense-sapientnitro-launch-vr-platform-so-you-can-shop-in-the-andes/) & [sixense](http://www.sixense.com/) With so many brands looking to incorporate more [immersive experiences into retail](https://www.trendhunter.com/trends/appy-pie-endpoint) and entertainment markets, the Sixense 'vRetail' Digital Shopping Platform is designed to help them do so in an efficient manner. Designed to enable a virtual peek at goods while in or out of store, the Sixense 'vRetail' Digital Shopping Platform is engineered to work with the [Oculus](https://www.trendhunter.com/trends/emirates-vr-experience) [Rift](https://www.trendhunter.com/trends/rift-rally), which is a lucrative approach being that the new VR headset from the brand will be released in the next quarter. Created in collaboration with SapientNitro, the Sixense 'vRetail' Digital Shopping Platform could help to expand in-house and out-of-house offerings by retailers to help consumers feel more immersed and tailored to by their favorite brands and retailers. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **VR Retail-enabling Platforms:** Virtual reality platforms are increasingly needed by retailers to remain innovative in the industry - **Immersive Shopping Experience:** Providing a more immersive experience to customers is a disruptive innovation in the retail industry - **Collaboration Between Retailers and Tech Firms:** Collaboration between retailers and tech firms has the potential to revolutionize the retail industry with the incorporation of virtual reality technologies ### Industries Being Reshaped - **Retail:** The retail industry can leverage virtual reality platforms to provide an interactive shopping experience - **Technology:** Collaboration between tech firms and retailers to create virtual reality platforms is an opportunity for the technology industry - **Entertainment:** Incorporating virtual reality technologies into the entertainment industry can offer an immersive and interactive experience to customers ## Related on Trend Hunter - [Spatial AI Shopping Technologies](https://www.trendhunter.com/trends/vusiongroup-edgesense-ai.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md) - [Interactive Activewear Metaverses](https://www.trendhunter.com/trends/alo-yoga.md) - [Spatial Computing Shopping Apps](https://www.trendhunter.com/trends/alo-sanctuary1.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Digital Professional VR Headsets](https://www.trendhunter.com/trends/office-vr-headset.md)