# TV-Enabled Shopping Opportunities The Golf Channel Taps Digital Retail Technology for Father's Day By Kalin Ned | Published 2019-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digital-retail-technology1 References: [broadcastingcable](https://www.broadcastingcable.com/news/golf-channel-fathers-day-push-tees-up-shoppabletv) & [golfpass](https://www.golfpass.com/join) Digital retail technology is utilized by the Golf Channel to celebrate Father's Day. Tapping NBCUniversal's ShoppableTV technology, the channel allows users to sign up their dads for a GolfPass membership through a QR Code that can be accessed on the Golf Channel's 'Morning Drive' show. The gift is multi-functional as the GolfPass has a number of benefits — from learning opportunities and access to exclusive videos to special shopping deals and more play time. In addition, the QR code takes individuals to a curated landing page that does not only allow them to sign up dads for the GolfPass but also to an e-commerce website with multiple high-quality brands and products. Thus, the digital retail technology is exceptionally convenient, especially for people who have a hard time narrowing down what to get for dad. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Tv-enabled Shopping:** TV commerce technology is being tapped for targeted, personalized shopping experiences through broadcast TV channels like The Golf Channel. - **Shoppabletv Technology:** ShoppableTV technology is being used to streamline the shopping experience for consumers watching TV. - **E-commerce Integration:** E-commerce websites are being integrated with broadcast TV channels to provide viewers with a seamless shopping experience. ### Who This Affects Most - **Broadcast Television:** Broadcast TV channels can capitalize on TV-enabled shopping by implementing ShoppableTV technology. - **Retail:** Retailers can integrate e-commerce websites with TV channels to provide targeted promotions and increase sales. - **Digital Marketing:** Digital marketers can leverage TV-enabled shopping to create personalized, cross-channel shopping experiences for consumers. ## Related on Trend Hunter - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Shopping-Friendly Ad Formats](https://www.trendhunter.com/trends/equativ-shoppable-ads.md) - [Beginner Golfer-Ready Platforms](https://www.trendhunter.com/trends/topgolf-shop.md) - [TV-Streaming Commerce Partnerships](https://www.trendhunter.com/trends/roku-shopping.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [QR Code Shopping Assistants](https://www.trendhunter.com/trends/qrcode-shopping-assistant.md) - [24/7 Live Shopping Streams](https://www.trendhunter.com/trends/247-live-shopping.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md)