# Digital Retail Mirrors The Mirrus Retail Mirror Supports Unparalelled Customer Interaction By Alex Curiger | Published 2014-04-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-retail-mirror References: [mirrus.ch](http://www.mirrus.ch) Mirrus creates true consumer facing technology utilizing a mirror that influences consumer behavior with relevance and emotion to optimize the buying opportunity of the consumer. The Mirrus platform delivers the only solution for brands to create and control a [personalized experience](https://www.trendhunter.com/trends/store-digital-twin) for their consumer that is uniquely superior. The Digital Retail Mirror is a perfect fit for [Duty-Free retail](https://www.trendhunter.com/trends/digital-travel-retail) in terms of attracting customers and to explain a product without using staff. This helps to save costs and gives an unforced customer interaction, which is great for Millennials (18 to 35-year-olds). The tower mirror is a great POS and could be adjusted easily for brands. The smaller countertop unit could be used for [cosmetics, jewelry, eyewear](https://www.trendhunter.com/trends/ai-skin-observer) and headwear. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 52% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Personalized Customer Experience:** The Mirrus Retail Mirror allows brands to create a personalized experience for consumers, optimizing the buying opportunity. - **Cost-saving Technology:** The Digital Retail Mirror helps retailers save costs by reducing the need for staff to explain products to customers. - **Millennial-focused Marketing:** The unforced customer interaction provided by the Mirrus Retail Mirror is particularly appealing to Millennials (18 to 35-year-olds). ### Industries Being Reshaped - **Duty-free Retail:** The Digital Retail Mirror is a perfect fit for duty-free retail, attracting customers and providing product explanations without staff. - **Cosmetics Industry:** The smaller countertop Mirrus unit is ideal for displaying and promoting cosmetics products in an engaging way. - **Jewelry and Eyewear Industry:** The adjustable tower mirror of the Mirrus Retail Mirror can be easily utilized by brands in the jewelry and eyewear industry for product showcasing. ## Related on Trend Hunter - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Interactive Beauty Mirrors](https://www.trendhunter.com/trends/samsung-micro-led-beauty-mirror.md) - [Record-Breaking AR Mirrors](https://www.trendhunter.com/trends/ar-mirror-fffaceme.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Mood-Based Makeup Mirrors](https://www.trendhunter.com/trends/loreal-mood-mirror.md)