# Text-Based Digital Rebellions Re:publica's Identity Contradicts the Values of Digital Cultures By Kalin Ned | Published 2019-08-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/digital-rebellion References: [dezeen](https://www.dezeen.com/2019/08/09/re-publica-conference-visual-identity-tldr-fertig-design/) & [re-publica](https://re-publica.com/en) Digital rebellions have permeated through many instances of everyday life. Whether that be on the individual, community or corporate levels, the movement suggests that people are beginning to be mindful of the negative connotations of the online environment and its incessant emphasis on efficiency and convenience. Re:public's identity is a form of digital rebellion that serves as a great example in the world of [defying brand design](https://www.trendhunter.com/trends/iris-worldwide). Re:public is an annual conference. Topics of interests are concerned with the exploration of "the digital and Internet society." The happening hosted its thirteenth installment in Germany this year. Re:public's identity is curated by Fertig Design and it communicates a digital rebellion as it "pays homage to the written word" through an abundance of "[lengthy passages of text and typography](https://www.trendhunter.com/trends/peace-love-joy)." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Digital Rebellions:** Opportunities for disruptive innovation in creating alternative digital spaces that prioritize authenticity and meaningful connections over efficiency and convenience. - **Defying Brand Design:** Opportunities for disruptive innovation in reimagining brand identities to challenge norms and stand out in an oversaturated digital landscape. - **Emphasis on Written Word:** Opportunities for disruptive innovation in incorporating more text-based elements and typography in digital experiences to foster deeper engagement and storytelling. ### Industries Being Reshaped - **Conference Hosting:** Opportunities for disruptive innovation in curating events that align with the changing values and expectations of digital culture and create unique and memorable experiences. - **Digital Design:** Opportunities for disruptive innovation in designing digital assets and experiences that break away from conventional aesthetics and push boundaries to captivate and provoke emotional responses. - **Typography and Publishing:** Opportunities for disruptive innovation in leveraging the power of typography and storytelling in digital publishing to create immersive and interactive reading experiences that go beyond the limitations of traditional printed materials. ## Related on Trend Hunter - [Creative Protest Archives](https://www.trendhunter.com/trends/pocket-protests.md) - [Technology Connection Art Exhibitions](https://www.trendhunter.com/trends/codecraftchaos.md) - [Tech Rebellion Campaigns](https://www.trendhunter.com/trends/big-tech-rebellion.md) - [Avant-Garde Coffee Table Books](https://www.trendhunter.com/trends/decentralization-please-save-culture.md) - [Gen Z-Coded Design Platforms](https://www.trendhunter.com/trends/canva-chronically-online.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Intentional Online Experiences](https://www.trendhunter.com/trends/slow-internet.md) - [Positive Social Media Campaigns](https://www.trendhunter.com/trends/tumblr-campaign.md) - [Youth Culture Telecom Campaigns](https://www.trendhunter.com/trends/deutsche-telekom.md)