# Digital Ready-to-Wear Fashion Auroboros' Biomimicry Collection Launched at London Fashion Week By Laura McQuarrie | Published 2021-06-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/digital-readytowear-fashion References: [fashionunited.uk](https://fashionunited.uk/news/fashion/auroboros-debuts-first-digital-ready-to-wear-collection/2021061656062) & [auroboros](https://www.auroboros.co.uk/) London-based fashion label Auroboros launched its inaugural collection at London Fashion Week in partnership with the [Institute of Digital Fashion](https://www.trendhunter.com/trends/from-the-heart-to-the-hands), introducing a new generation of digital ready-to-wear fashion. The first-of-its-kind digital ready-to-wear collection was showcased as part of the [British Fashion Council’s](https://www.trendhunter.com/trends/apple-vision-pro-cvr-edition) DiscoveryLab initiative and it rendered 14 nature-inspired styles on a physical model. Dubbed Biomimicry, the collection fuses elements of nature and technology to create sci-fi looks for the metaverse. The full collection will be available to purchase directly from Auroboros and for a limited time via [DressX](https://www.trendhunter.com/trends/dressgo). The digital collection not only explores ownership and the future of luxury fashion in new ways, it also offers a look at sustainable innovation beyond the constraints of physical garments and manufacturing. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 99% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Digital Ready-to-wear Fashion:** Biomimicry collection from Auroboros illustrates the potential of creating digital designs that combine fashion and technology. - **Sustainable Virtual Fashion:** The Biomimicry collection from Auroboros showcases sustainable innovation beyond physical garments and manufacturing processes. - **Metaverse Fashion:** Auroboros's Biomimicry collection introduces sci-fi looks for the metaverse, creating new opportunities for fashion design in virtual spaces. ### Industries Being Reshaped - **Fashion Industry:** The digital ready-to-wear collection from Auroboros offers a glimpse into the future of luxury fashion and the potential for ownership and sustainability beyond physical garments and manufacturing. - **Technology Industry:** The Biomimicry collection showcases the potential for technology to be fused with fashion, creating new opportunities for innovation and disruption in both industries. - **E-commerce Industry:** The limited-time availability of the Biomimicry collection via DressX provides an example of the potential for new e-commerce models for virtual fashion. ## Related on Trend Hunter - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Avant-Garde Biomimicry Fashion Designs](https://www.trendhunter.com/trends/biomimicry-fashion.md) - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md)