# Digital Projection Watches The Ritot Watch by Ivan Powell and Paul Smith is the First of Its Kind By Meghan Young | Published 2014-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/digital-projection-watch References: [indiegogo](https://www.indiegogo.com/projects/ritot-the-first-projection-watch) This digital projection watch, dubbed Ritot, rethinks the traditional timepiece. Although not straying too far from [wearable technology](https://www.trendhunter.com/trends/vetra-orbit-one) as it is, it presents information in a much different way. Instead of having a face to read off of, it projects the time as well as information from social media and more on the forearm. Designed by San Francisco-based Ivan Powell and Paul Smith, the digital projection watch allows such an accessory to remain [sleek and simple](https://www.trendhunter.com/trends/triarch). It only projects such things as the time when desired. With more than 20 colors available, people can have a Ritot watch for every conceivable outfit they have. The digital projection watch has already surpassed its original Indiegogo goal of $50,000 by almost four times the amount. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Digital Projection Watches:** Opportunity for disruptive innovation in the wearable technology industry by rethinking the traditional timepiece and presenting information in a new way. - **Wearable Technology:** Opportunity for disruptive innovation in the fashion industry by incorporating technology into accessories like watches. - **Customizable Accessories:** Opportunity for disruptive innovation in the fashion industry by offering a wide range of colors and styles to match individual preferences. ### Industries Being Reshaped - **Wearable Technology:** Opportunity for disruptive innovation in the wearable technology industry by rethinking the traditional timepiece and presenting information in a new way. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating technology into accessories like watches. - **Consumer Electronics:** Opportunity for disruptive innovation in the consumer electronics industry by creating customizable accessories with advanced projection technology. ## Related on Trend Hunter - [Next-Gen Pocket Watches](https://www.trendhunter.com/trends/arsham-droplet.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Retro-Futurism Smartwatch Designs](https://www.trendhunter.com/trends/justwatch.md) - [Liquid Droplet DIY Watches](https://www.trendhunter.com/trends/droplet-watch.md) - [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md) - [Nostalgic Gaming Timepieces](https://www.trendhunter.com/trends/retro-gaming-watch.md) - [Retro Gaming Wearables](https://www.trendhunter.com/trends/space-invaders-my-play-watch.md) - [Robotic-Themed Retro Timepieces](https://www.trendhunter.com/trends/airo-led.md) - [Nostalgic Nixie Tube Timepieces](https://www.trendhunter.com/trends/btf-nixie-watch.md)