# Digital Cosmetics Pop-Ups Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands By Laura McQuarrie | Published 2024-07-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-pop-up References: [ww.fashionnetwork](https://ww.fashionnetwork.com/news/Oh-my-cream-hosts-new-brands-via-a-digital-pop-up) & [en.ohmycream](https://en.ohmycream.com/collections/pop-up)  Clean beauty concept store Oh My Cream! launched a six-month [digital pop-up store](https://www.trendhunter.com/trends/virtual-luxe-lounge) on its website to showcase [nine brands](https://www.trendhunter.com/trends/seoul-in-the-city) never before shown in its 30 shops and e-shop. Online, Oh My Cream! shoppers can now discover new favorites like pharmacist-developed CBD skincare from Quinque and Oryza Lab, known for its 100% natural rice-based skincare solutions. "The market is full of nugget brands that we'd love to stock, but unfortunately our 50-square-metre shops can't be expanded," explains company founder and director Juliette Lévy, "Up until now, we've been following a logic of one brand in, one brand out. But we have no intention of discontinuing the brands that we have historically selected. That's why we've come up with a digital alternative." With this digital pop-up, Oh My Cream! is enticing consumers to try something new with a goodie bag containing one product from each brand—three of which are full-sized. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 92% | Activity: 94% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Digital Pop-ups:** Temporary online stores allow retailers to showcase niche products without physical space constraints. - **CBD Skincare:** Innovative skincare products developed from CBD offer new therapeutic benefits for consumers. - **Natural Ingredient Skincare:** Products based on 100% natural ingredients appeal to the growing market of eco-conscious consumers. ### Industries Being Reshaped - **E-commerce:** Virtual storefronts provide retailers the flexibility to offer a wider range of products than their physical locations can accommodate. - **Beauty and Personal Care:** The integration of new skincare categories, like CBD and natural ingredients, drives consumer interest and market expansion. - **Health and Wellness:** The rise of pharmacist-developed skincare indicates a growing intersection between health expertise and beauty products. ## Related on Trend Hunter - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Demystifying Skincare Pop-Ups](https://www.trendhunter.com/trends/the-power-of-simple-experience.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Bakery-Themed Beauty Pop-Ups](https://www.trendhunter.com/trends/clarins-sweet-spot.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [K-Beauty Pop-Ups](https://www.trendhunter.com/trends/in-new-york.md) - [Immersive K-Beauty Pop-Ups](https://www.trendhunter.com/trends/immersive-kbeauty-popups.md)