# Collectible Digital Pizzas Pizza Hut Canada is Sharing Digital Slices as Non-Fungible Tokens By Laura McQuarrie | Published 2021-03-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digital-pizza References: [newswire](https://www.newswire.ca/news-releases/pizza-hut-launches-new-1-byte-favourites-pizza-824510721.html) & [pizzahut](http://www.pizzahut.ca/) [Pizza Hut Canada](https://www.trendhunter.com/trends/pepperoni-hug-spot) is tapping into the growing crypto collectible market by offering [non-fungible token (NFT)](https://www.trendhunter.com/trends/jarritos-nfts) digital slices based on popular recipes for a limited time. 1 Byte Favourites are being introduced as the world's first non-fungible pizza and the ultra-rate collection shares 8-bit pizzas of favorite Pizza Hut recipes, which can be acquired for free, for a limited time right around the time people are hungriest. The 1 Byte Favourites can be found on Rarible and they represent the chain's Hawaiian, Pepperoni, Canadian and Margherita slices. As Pizza Hut describes, "creation and ownership are verified using blockchain technology, allowing original digital creations to become rare and collectible in the same way as trading cards or famous paintings in the physical world." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 79% | Activity: 94% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Collectible Digital Pizzas:** Pizza Hut Canada is entering the non-fungible token market with digital slices, creating new opportunities for digital collectibles and blockchain verification. - **NFT Food Items:** The creation of non-fungible token-based food items is a new trend and could offer opportunities for digital collectibles in the food industry. - **Crypto-food Crossovers:** As more companies explore the intersection of cryptocurrency and food, there could be opportunities for disruptive innovation in payment processing and digital collectibles. ### Industries Being Reshaped - **Food Service:** The food service industry could explore the creation of non-fungible token-based food items for customers to create new revenue streams and marketing opportunities. - **Blockchain Technology:** The increasing adoption of blockchain technology in the food industry will provide opportunities for enhancing supply chain transparency, as well as creating new digital collectibles. - **Cryptocurrency:** As cryptocurrency becomes more mainstream, partnerships between food and cryptocurrency can provide new payment options and marketing opportunities for brands. ## Related on Trend Hunter - [Pizza Delivery NFTs](https://www.trendhunter.com/trends/papa-x-cheddar-campaign.md) - [Free Pizza NFTs](https://www.trendhunter.com/trends/pizza-hut-nfts.md) - [Hospitality NFT Initiatives](https://www.trendhunter.com/trends/chfty-pizzas.md) - [Hamburger NFT Collabs](https://www.trendhunter.com/trends/sliderverse-nft.md) - [French Fry NFTs](https://www.trendhunter.com/trends/french-fry-nft.md) - [Virtual Sandwich Collectibles](https://www.trendhunter.com/trends/quiznos-out-of-this-world.md) - [AI-Generated Pizzerias](https://www.trendhunter.com/trends/pepperoni-hug-spot.md) - [Exclusive Edible NFTs](https://www.trendhunter.com/trends/edible-nft.md) - [Digital NFT Slurpee Collectibles](https://www.trendhunter.com/trends/7-eleven.md)