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# Digital Photo Clutch Purses
Red Ruby Rose Transforms Images into Handbags

By Elsa Blaine | Published 2009-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-photograph-clutch-purses-red-ruby-rose-transforms-images-into-handb
References: [etsy](http://www.etsy.com/shop.php?user_id=5429379)

Red Ruby Rose is an exciting [Etsy](https://www.trendhunter.com/trends/dropshop) shop run by a very talented artist that transforms her own [photographic images](https://www.trendhunter.com/trends/retrova) into cool [clutch purses](https://www.trendhunter.com/trends/iclutch-smart-wallet).

The UK-based 'Rose' takes her digital photos, prints the art on fabric and integrates the material into these chic handbags. Each purse's outer shell is padded with layers of batting and the inner is lined with silk.

The clutches are all available on her Etsy shop for about $75 - $105.

**Implications** - SECOND SENTENCE MAKES NO SENSE

Technological advances in modern culture have led to advancements in photography. Since consumers appreciate this fusion of art and technology, businesses should take not of this impact of technology on product design. Corporations that are looking to benefit should use this design aesthetic that uses technology to connect to the needs of the consumer.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 38% | Activity: 9% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Digital Photo-based Fashion Accessories:** The rise of digital photo-based fashion accessories creates an opportunity for fashion companies to incorporate personalized elements into their products.
- **Personalized Products Using Digital Images:** Businesses can create a disruptive innovation opportunity by incorporating digital images into customized products, providing added value to their customers.
- **Art-tech Fusion in Product Design:** Art-tech fusion in product design offers a disruptive innovation opportunity for businesses to connect with consumers' desire for unique and artistic products.

### Where This Applies

- **Fashion Industry:** The fashion industry can benefit from incorporating digital photo-based designs into their products to cater to consumers' increasing desire for personalized and unique pieces.
- **Gift and Souvenir Industry:** The gift and souvenir industry can leverage personalized products using digital images to appeal to tourists and travelers looking for unique and memorable souvenirs.
- **Consumer Electronics Industry:** The consumer electronics industry can explore opportunities to incorporate digital images into their products to provide consumers with more customizable and artistic options.

## Related on Trend Hunter

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- [Nature-Inspired 3D-Printed Handbags](https://www.trendhunter.com/trends/julia-koerner.md)
- [Ancient Geometric Pattern Purses](https://www.trendhunter.com/trends/infinite-convertible-bag.md)
- [Customizable Statement Accessory Brands](https://www.trendhunter.com/trends/rocknot.md)
- [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md)
