# Digital Performance Beverages Zone Makes Digital Performance Energy Drinks for Life Online By Laura McQuarrie | Published 2020-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/digital-performance-energy References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2020/05/16/food/plug-power-get-zonechallenge/) & [zone-energy.jp](https://zone-energy.jp/) In a crowded [energy and performance beverage](https://www.trendhunter.com/trends/ryse-energy) space, [Zone](https://www.trendhunter.com/trends/run-thru-concept) is distinguishing itself by creating digital performance energy drinks, which are perfectly suited to a time when people are increasingly going online for everything from work to socialization. Zone offers caffeinated flavors like Ver.1.0.0 Original and Firewall that are said to be formulated to help people "enjoy a sense of immersion." Zone's mission to deliver digital performance energy for e-culture has the potential to appeal to more than just gamers, especially as people look for solutions to keep them feeling replenished between regular video conference calls, which have become part of the new norm for many remote workers. To engage its audience, [Zoom](https://www.trendhunter.com/trends/meeting-on-time) offers a #ZoneChallenge with a speed-typing smartphone game. Image Credit: Zone ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Digital Performance Beverages:** Creating digital performance energy drinks targeting the online culture. - **Virtual Socialization:** Developing solutions to keep people replenished between video conference calls. - **Gamification of Energy Drinks:** Engaging consumers with smartphone games like the #ZoneChallenge. ### Who This Affects Most - **Beverage Industry:** Opportunity for brands to create unique energy drinks for the digital era. - **Technology Industry:** Innovations in virtual socialization can cater to the growing remote work culture. - **Gaming Industry:** Collaborating with energy drink brands to create gamified experiences for consumers. ## Related on Trend Hunter - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Performance-Boosting Gamer Refreshments](https://www.trendhunter.com/trends/gamer-supps-gg-energy.md) - [Gamer Enhancement Drinks](https://www.trendhunter.com/trends/enhancement-drink.md) - [Streamer-Targeted Beverages](https://www.trendhunter.com/trends/leisure.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Tech Professional Nutrition Drinks](https://www.trendhunter.com/trends/highprotein-beverage.md) - [Caffeine-Free Gamer Drinks](https://www.trendhunter.com/trends/sneak-hydrate.md) - [Gamer-Targeted Diet Sodas](https://www.trendhunter.com/trends/coke-ultimate-zero-sugar.md)