# Cheeky Software Ads Digital: Perfect Images for a Not-So-Perfect World By Bianca | Published 2008-04-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-perfect-images-for-a-not-so-perfect-world References: [adsneeze](http://www.adsneeze.com/software/digital-ads) If you've got a good, [slightly crude, sense of humor](https://www.trendhunter.com/trends/goodwipes-launched), then you'll appreciate these ads for Digital, a photo retouching software. The "Perfect images for a not-so-perfect world" [ad campaign by Leo Burnett, Brazil](https://www.trendhunter.com/trends/underpaid-women) features two images, side-by-side, the left being the original, and the right the digitally altered one. One ad features a condom, another shows a man and a woman holding shopping bags in the original, and in the altered, both hold [beer](https://www.trendhunter.com/trends/heineken-friend). The third features a patient with his mouth open in the dentist's seat, but in the original, the dentist is a pretty average looking female. The tampered version, however, features what you might imagine a porn star to look like clad in a doctor's uniform, after being doused with water. If dentists really did look like this, they'd have no problem making their patients' jaws drop! The other ads include ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 62% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Humorous Marketing:** The success of Digital's cheeky ad campaign suggests that more brands may adopt humorous marketing strategies to grab attention and make a memorable impression on their audience. - **Image Retouching Software:** The increasing demand for photo editing software, like Digital, to achieve flawless pictures for social media and marketing purposes presents a disruptive innovation opportunity for companies to create more advanced software with additional features and capabilities. - **Controversial Advertising:** The controversy surrounding Digital's ad campaign highlights the potential for companies to use provocative and potentially offensive advertising to generate buzz and create a viral marketing campaign. ### Industries Being Reshaped - **Software Development:** Software companies, like Digital, have the opportunity to revolutionize photo editing software and create new programs that offer additional features to meet the evolving needs of consumers. - **Advertising and Marketing:** Marketing and advertising agencies can leverage the success of Digital's campaign to develop more creative and humorous ads that stand out and make a lasting impression on consumers. - **Dental Practices:** The use of provocative imagery in Digital's ad campaign presents an opportunity for dental practices to rethink and rebrand their approach to marketing and advertising. ## Related on Trend Hunter - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Autocorrect Sexual Health Campaigns](https://www.trendhunter.com/trends/mrm-ny.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)