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# Global Digital Payment Apps
Purplepay has Launched its Mobile Payment Solution for Global Use

By Francesca Mercurio | Published 2021-08-05 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-payment-app
References: [flormedia](https://www.flormedia.com/2021/04/14/purplepay-launches-mobile-app-solution/) & [purplepayapp](https://purplepayapp.com/)

PurplePay, a Nigerian-based tech company, has launched a new digital payment app for global use. The new mobile payment solution is called 'PurplePay,' designed to make transactions effortless and stress-free.

The digital payment app will change the way businesses, religious centers, and NGOs send and receive payments. The app is user-friendly, convenient, and, most importantly, secure. The company launched the app globally with the hopes of making [cross-country transactions fast and efficient](https://www.trendhunter.com/trends/e-egypt). Managing director Atuche Patrick felt that an app of this sort was crucial, seeing that numerous companies adopt [cashless policies](https://www.trendhunter.com/trends/aleta-planet) - especially during the covid-19 pandemic.

PurplePay is equipped to handle transactions in multiple currencies and helps users connect globally. The app is currently available on Android and iOS app stores. It is also equipped with a QR code that allows users to make bulk payments.

Image Credit: PurplePay

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 33% | Activity: 48% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business)

## Key Themes

### What Makes This Trend Stand Out

- **Global Digital Payment Solutions:** PurplePay's mobile payment solution is a part of a growing trend towards digital payment solutions that allow for fast, efficient, and secure transactions across borders.
- **Cashless Payment Policies:** The COVID-19 pandemic has accelerated the trend towards cashless payment policies, and solutions like PurplePay are helping businesses and organizations adapt.
- **Multi-currency Transactions:** The ability to handle transactions in multiple currencies is becoming increasingly important as more businesses and organizations engage in cross-border transactions.

### Sectors Adopting This

- **Financial Technology (fintech):** PurplePay's mobile payment solution is an example of a disruptive innovation that is changing the way businesses and organizations transfer money by creating new opportunities for innovation in the FinTech industry.
- **E-commerce:** With the rise of e-commerce globally, digital payment solutions like PurplePay are becoming necessary for seamless, secure online transactions.
- **Charitable Organizations:** As charitable organizations increasingly rely on online donations, PurplePay is offering a secure, user-friendly option that is particularly suited to the non-profit sector.

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