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# Digital Owner's Manuals
Dodge Releases New Smart Phone Apps for Its Vehicles

By Chalaine Mantha | Published 2011-01-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-owners-manuals
References: [autoblog](http://www.autoblog.com/tag/dodge) & [dodge](http://www.dodge.com/en/)

[Dodge](https://www.trendhunter.com/trends/augmented-reality-driving-game) has newly released [smart phone apps](https://www.trendhunter.com/trends/car-dashboard-app) that include digital owner's manuals for the Dodge Durango and Charger. I think this is genius; people are going to like not having a big owners manual stuffed in their dashboard.

The Dodge app will allow drivers to have an instant connection to Customer Care and 24-hour roadside assistance. Dodge can also "push-publish" updates to the digital owner's manuals, so that the owner is always kept up to date and informed.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 5% | Activity: 6% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Digital Owner's Manuals:** Digital owner's manuals apps are a new innovation that offers customers a convenient way to access the product manual and stay informed about updates.
- **Smartphone Apps for Enhanced Vehicle Experience:** Smartphone apps which allow for quick service and support requests as well as instant access to the latest vehicle updates are becoming increasingly popular.
- **Mobile Customer Service:** Interactive digital manuals and mobile apps offer an opportunity for companies to provide personalized service at their customers' fingertips.

### Industries Being Reshaped

- **Automotive:** The automotive industry can take advantage of digital owner's manual apps to enhance customer engagement and provide a more connected driving experience.
- **Technology:** Technology companies can work on creating more advanced digital owner's manual apps equipped with augmented reality instructional guides, voice-controlled features and more.
- **Customer Service:** The customer service industry can use digital owner's manual apps to enhance the customer experience by providing support and resolving issues in a more timely manner.

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