# Digital Sandwich Ordering Systems Subway Partnered with Olo to Launch a Digital Ordering System By Grace Mahas | Published 2020-02-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-ordering-system References: [qsrmagazine](https://www.qsrmagazine.com/news/subway-partners-olo-digital-ordering) & [qsrmagazine](https://www.qsrmagazine.com/news/subway-partners-olo-digital-ordering) Iconic quick-serve restaurant chain [Subway](https://www.trendhunter.com/trends/subway-catering-program) recently joined forces with [Olo](https://www.trendhunter.com/trends/olo) to launch a digital ordering system. The strategic new partnership will now allow Subway’s network of over 20,000 U.S. restaurants to seamlessly handle digital orders from third-party marketplaces such as [Uber Eats](https://www.trendhunter.com/trends/order-aggregation), Skip The Dishes, and Ritual -- to name a few. As noted by Marty Hahnfeld, the Chief Customer Officer of Olo, “We’re thrilled to partner with Subway in a time when establishing a common digital ordering layer has become crucial for restaurant excellence. Our experience in complex enterprise environments and menu synchronization has helped to make this digital integration a success.” The new digital ordering system will appeal to the modern consumer looking to order food conveniently. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 19% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Digital Ordering Systems:** This trend showcases the increasing adoption of digital ordering systems by restaurants to cater to the modern consumer's convenience. - **Third-party Marketplace Integration:** This trend highlights the integration of restaurant digital ordering systems with third-party marketplaces like Uber Eats, Skip The Dishes, and Ritual, enhancing customer reach and delivery options. - **Menu Synchronization and Enterprise Integration:** This trend emphasizes the importance of menu synchronization and complex enterprise integration for seamless digital ordering across multiple locations in large restaurant chains. ### Who This Affects Most - **Restaurant Industry:** The restaurant industry can leverage digital ordering systems to streamline operations, enhance customer experience, and increase revenue opportunities. - **Food Delivery Industry:** The food delivery industry can capitalize on the integration of restaurant digital ordering systems with third-party marketplaces, expanding their delivery network and service offerings. - **Enterprise Technology Industry:** The enterprise technology industry can develop solutions for menu synchronization and complex integration to meet the rising demand for digital ordering systems in large restaurant chains. ## Related on Trend Hunter - [Sandwich Catering Programs](https://www.trendhunter.com/trends/subway-catering-program.md) - [Smart Fridge Vending Machines](https://www.trendhunter.com/trends/smart-fridge-vending-machines.md) - [Dynamic Meal Ordering Kiosks](https://www.trendhunter.com/trends/mr-pickles-sandwich-shop.md) - [Improved Fast-Food Delivery Platforms](https://www.trendhunter.com/trends/mcdonalds-door-dash.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Curated Sandwich Menus](https://www.trendhunter.com/trends/subway-sandwiches.md) - [Dining Delivery Platform Partnerships](https://www.trendhunter.com/trends/toast-and-uber.md) - [Fast Food EV Chargers](https://www.trendhunter.com/trends/subway-oasis.md) - [Premium QSR Deli Sandwiches](https://www.trendhunter.com/trends/deli-heroes.md)