# Pinboard Furniture Catalogs Anthropologie Created a Digital-Only Catalog on Pinterest By Laura McQuarrie | Published 2021-03-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/digital-only-catalog References: [adweek](https://www.adweek.com/social-marketing/anthropologie-rolls-out-digital-only-catalog-on-pinterest/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Adfreak+%28Adfreak%29) & [anthropologie.pinterestceros](https://anthropologie.pinterestceros.com/p/1) [Pinterest](https://www.trendhunter.com/trends/primark-3) searches for "Anthropologie home décor inspiration" skyrocketed last year and the American retailer recently released its first digital-only catalog exclusively on Pinterest. The catalog for the AnthroLiving collection makes it easier for [Pinterest users](https://www.trendhunter.com/trends/pinterest-assistant) to find [home decor and furniture inspiration](https://www.trendhunter.com/trends/a-common-thread) for the spring. The Spring Home Collection can easily be browsed, saved and shopped instantly, or later, thanks to the tools available on the site. At a time when many print catalogs are being retired for good, consumers are looking for new ways to find inspiration, especially now that the home space is a multi-purpose one that needs to be many things, including a peaceful space for rest. The AnthroLiving collection features everything from desert wall art to sculptural stools that promise to create harmony at home. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 58% | Activity: 57% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture) ## Key Themes ### What Makes This Trend Stand Out - **Digital-only Catalogs:** Creating digital-only catalogs for brand's product collections can provide an innovative way for consumers to shop and find inspiration online. - **Pinterest Shopping:** Using Pinterest to shop and save home decor and furniture inspiration is a growing trend that can offer new opportunities for retailers. - **Multi-purpose Home Space:** As home spaces become increasingly multi-purpose, there is a need for products that can provide functionality while maintaining a sense of style and comfort. ### Sectors Adopting This - **Retail:** Retailers can leverage digital-only catalogs and Pinterest as a shopping platform to reach a wider audience and provide consumers with a unique online shopping experience. - **Home Decor:** Innovative companies in the home decor industry can focus on designing products that cater to multi-purpose home spaces and provide comfort and functionality without sacrificing style. - **E-commerce:** E-commerce companies can explore ways to incorporate Pinterest as a shopping platform and create digital catalogs to enhance the online shopping experience for consumers. ## Related on Trend Hunter - [Search Data-Based Furniture Lines](https://www.trendhunter.com/trends/primark-3.md) - [AR Furniture Testing Features](https://www.trendhunter.com/trends/pinterest-ar-furniture.md) - [Forward-Thinking Wedding Pop-Ups](https://www.trendhunter.com/trends/anthropologie-weddings-x-pinterest.md) - [Second-Hand Home Goods Catalogs](https://www.trendhunter.com/trends/the-ikijijia-catalogue.md) - [Enhanced Pinterest Shopping Tools](https://www.trendhunter.com/trends/video-in-catalogs.md) - [Visual Discovery Campaigns](https://www.trendhunter.com/trends/pinterest-autumnwinter.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/whats-your-thing-collage-quest.md) - [Virtual Washing Machine Showrooms](https://www.trendhunter.com/trends/whirlpool-virtual-showroom.md)