# Sports Lifestyle Watch Collections adidas Originals Launched a Collection of Four Diverse Watches By Colin Smith | Published 2022-06-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-one-gmt References: [hypebeast](https://hypebeast.com/2022/6/adidas-originals-debuts-four-new-watches-designed-timex) & [timexgroup](https://timexgroup.com/) [adidas Originals](https://www.trendhunter.com/trends/1000-back) launched a new collection of four watches, one of which is the 'Digital One GMT' notably manufactured and distributed by '[Timex Group](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection).' The Digital One GMT is a detailed digital watch with a modern face and two side buttons. The watch has an alarm function, a month function, and a night light. The phrase "the brand with the 3 stripes" appears on this watch in three languages, referring to adidas signature logo. The other digital watch has a more retro-style face. This watch is the 'Digital Two,' which has a monocolor, simplistic face and a durable build. The two analogue watches are the 'Project One' and 'Project Two.' The Project One is a solar-powered watch with a traditional modern design. The adidas branding can be seen at the top of the dial, while the solar-powered specifications, as well as the water resistance, can be seen at the bottom of the dial. The last watch, the Project Two, is a simplistic automatic watch with a monochrome adidas logo on the dial. Image Credit: adidas Originals ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 93% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Digital Lifestyle Watches:** Manufacturers can design and market digital watches in different styles from minimalistic to modern and with features like alarms, month functions and night lights. - **Analog Digital Watches:** The addition of analog features to digital watches like the Project One and Project Two can offer a unique hybrid that leverages the best of both worlds. - **Traditional Modern Design:** There is a potential for a wider range of watch designs in the traditional-modern intersection like the solar-powered Project One. ### Where This Applies - **Watch Manufacturing:** There is an opportunity for watch manufacturers to expand their product lines with digital, analog, and hybrid options. - **Sports Apparel:** Companies like Adidas can capitalize on the trend of consumers adopting sports lifestyle products to gain popularity in the watch industry while maintaining brand relevance. - **Digital Technology:** Digital technology companies can integrate their software and services in watch designs to expand their offerings and compete in the watch industry. ## Related on Trend Hunter - [Retro Sporty Luxe Accessories](https://www.trendhunter.com/trends/retro-accessories.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Brand Heritage Watch Collections](https://www.trendhunter.com/trends/heritage-watch-collections.md) - [Tough Chromatic Timepieces](https://www.trendhunter.com/trends/gshock-polychromatic-accents-collection.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md) - [Collaborative Graffiti Digital Watches](https://www.trendhunter.com/trends/timex-t80-keith-haring.md) - [Sophisticated Timepiece Designs](https://www.trendhunter.com/trends/black-and-white-collection.md) - [Alien-Like Watch Designs](https://www.trendhunter.com/trends/gav01-series.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md)