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# Risqué Food Device Ads
This Ad for the 'FOODsniffer' Likens Food Poisoning to an STD

By Mantas Velykis | Published 2016-10-12 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/digital-nose-foodsniffer-crazy-advert
References: [myfoodsniffer](http://www.myfoodsniffer.com) & [myfoodsniffer](http://www.myfoodsniffer.com)

Don't trust your nose because a [digital nose](https://www.trendhunter.com/trends/diagnoze) by the name of 'Foodsniffer' is here to fight any kind of "Spoilage Transmitted Diseases." This crazy ad is here to make you look at food poisoning in a completely new light.

Developed in Europe using Swiss technology, the Foodsniffer is a handheld device for scanning meat, poultry and fish. After a scan, it can instantly tell if you still can eat whatever is on your plate or just bin it. So it might help you [fight food waste](https://www.trendhunter.com/trends/foodtusker) as well.

To promote its invention, the company decided to reimagine [food poisoning as an STD](https://www.trendhunter.com/trends/pick-up-your-poop). The hilarious yet disturbing ad is filled with a tremendous amount of puns and not only visualizes these Spoilage Transmitted Diseases but shines a light on dangers in your fridge. As the ad reminds: "Always sniff before you swallow."

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 24% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Digitized Food Safety:** New handheld scanning devices provide instantaneous results for food safety, leading to potential innovations in other food products and technologies.
- **Humorous Food Ads:** Ad campaigns that use humor to educate consumers about food safety can attract attention and increase awareness in the market.
- **Anti-food Waste Tech:** With technology like the Foodsniffer, businesses can also reduce food waste by ensuring only safe-to-eat products are sold, opening innovation opportunities in the food supply chain.

### Where This Applies

- **Food Safety Technology:** Developing innovative food safety technology could improve customer trust and loyalty, especially in the restaurant industry.
- **Food Advertising:** Humorous and creative advertising campaigns can help food companies improve their brand awareness and reach a wider audience.
- **Food Waste Reduction:** Scaling up technologies like the Foodsniffer can help retailers and grocery stores reduce food waste, which can be a major source of financial and environmental costs.

## Related on Trend Hunter

- [Dynamic Food Safety Detectors](https://www.trendhunter.com/trends/food-safety-detector.md)
- [Food Safety Tracking Devices](https://www.trendhunter.com/trends/ecotracker.md)
- [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)
- [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md)
- [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md)
- [Multi-Lingual Food Label Scanners](https://www.trendhunter.com/trends/food-avoidance-scanner.md)
- [Sniffable Deodorant Billboards](https://www.trendhunter.com/trends/deodorant-billboard.md)
- [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md)
- [Unusual Food Waste Campaigns](https://www.trendhunter.com/trends/food-waste-campaigns.md)