# Digital Menu Boards 7-Eleven Sweden Implemented Menu Boards to Enhance the Customer Experience By Daniel Johnson | Published 2020-01-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/digital-menu-boards1 References: [retailcustomerexperience](https://www.retailcustomerexperience.com/articles/7-eleven-taps-menu-boards-to-boost-customer-experience/) & [corp.7-eleven](https://corp.7-eleven.com/corp/home) [7-Eleven Sweden](https://www.trendhunter.com/trends/67eleven) started to implement digital menu boards in order to engage its customers. The new digital menu boards were the result of 7-Eleven's work with a digital signage company, name visual Art. Visual Art is able to use the software it developed, and combine it with the [Samsung](https://www.trendhunter.com/trends/mr-pickles-sandwich-shop) Tizen player. This enables the digital menu boards to change based on the time of day, which can correspond to what customers are more likely to purchase at a given time. Amanda Mompalo de Piro, the marketing director for Retail Convenience at 7-Eleven Sweden, spoke about how the digital menu boards can help drive sales, "Each campaign shall drive sales but depending on product and offer, 7-Eleven can reach customers in different ways through communication. These signs shall get the customer to make the purchase decision by the shelves." 7-Eleven Sweden is also implementing single displays, which are located throughout a store. All of the single displays work collectively to guide a customer to the point-of-sale. Image Credit: 7-Eleven/ Visual Art ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 72% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Customer Engagement:** Implementing digital menu boards allows businesses to effectively engage customers and drive sales. - **Dynamic Content Personalization:** Using software and player integration, digital menu boards can change based on the time of day, providing personalized content to customers. - **In-store Digital Signage:** The use of digital menu boards and single displays throughout a store can guide customers to the point-of-sale and enhance their overall shopping experience. ### Sectors Adopting This - **Retail:** Retailers can implement digital menu boards and in-store displays to enhance customer engagement, drive sales, and provide personalized shopping experiences. - **Digital Signage:** The digital signage industry, particularly companies focused on software development and player integration, has the opportunity to offer solutions that enable dynamic content personalization for businesses. - **Restaurant and Food Service:** Restaurants and food service establishments can implement digital menu boards to engage customers, promote menu items based on the time of day, and drive sales. ## Related on Trend Hunter - [AI-Powered Digital Menu Boards](https://www.trendhunter.com/trends/ai-powered-digital-menu-boards.md) - [Modular Drive-Thru Displays](https://www.trendhunter.com/trends/digital-drive-thru-20.md) - [Digital Menu Platforms](https://www.trendhunter.com/trends/menugy.md) - [Digital Convenience Store Signage](https://www.trendhunter.com/trends/outdoor-led-displays.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Pizza-Pertinent Digital Menus](https://www.trendhunter.com/trends/pizzapertinent-digital-menu.md) - [Large-Scale Digital Signage](https://www.trendhunter.com/trends/largescale-digital-signage.md) - [Dynamic Meal Ordering Kiosks](https://www.trendhunter.com/trends/mr-pickles-sandwich-shop.md) - [Digital Grocery Screens](https://www.trendhunter.com/trends/kroger-2.md)