# Interactive Retailer Screen Installations Looma Deploys Its In-Store Digital Media System at BJ's By Kalin Ned | Published 2026-01-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-media-system References: [tipranks](https://www.tipranks.com/news/private-companies/looma-expands-in-store-retail-media-footprint-across-bjs-wholesale-club-network)  [Looma](https://www.trendhunter.com/trends/in-store-wine-display) has expanded the deployment of its [in-store digital media system](https://www.trendhunter.com/trends/instore-ad-networks) within BJ's Wholesale Club locations. This move introduces the brand's new interactive screen installations directly within product aisles to complement existing digital end-cap units. The growth of Looma's digital media system includes the implementation of an AI-driven recommendation tool for wine and cocktail selections. This feature may significantly help shoppers with product discovery. Cole Johnson, Founder & CEO of Looma, identifies the challenge that Looma is hoping to solve: "End cap and in-aisle screens are much harder to execute and require deep collaboration with merchandising and operations teams.But without them, in-store media becomes simply billboards: the real opportunity to engage shoppers, build brands, and reach the full promise of in-store media is to build digital touchpoints into the heart of the store, on end caps and in the aisles." Image Credit: Looma ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 44% | Activity: 51% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **AI-driven Product Recommendations:** Digital systems incorporating AI provide tailored product suggestions, transforming consumer decision-making processes in retail environments. - **In-aisle Interactive Screens:** Interactive screen installations within product aisles present a novel way to engage customers directly at the point of decision, enhancing the shopping experience. - **In-store Digital Media Expansion:** The increasing deployment of digital media systems in physical stores marks a shift towards integrating online and offline shopping experiences. ### Who This Affects Most - **Retail Technology:** The integration of interactive screens and AI tools in retail settings represents a convergence of digital innovation and traditional shopping experiences. - **Digital Signage Industry:** Developments in interactive and responsive signage offer new pathways for engagement and data collection within retail environments. - **Artificial Intelligence:** The application of AI in personalizing in-store experiences highlights the technology's potential to redefine consumer interactions with product displays. ## Related on Trend Hunter - [AI-Assisted Aisles](https://www.trendhunter.com/trends/cantaloupe-smart-aisle.md) - [Conversational Product Packaging](https://www.trendhunter.com/trends/cleo-assistant.md) - [AI-Powered Retail Advisors](https://www.trendhunter.com/trends/mylow-companion.md) - [AI-Assisted Retailer Websites](https://www.trendhunter.com/trends/lightspeed-showroom.md) - [Novel Multi-Brand Retail Experiences](https://www.trendhunter.com/trends/multibrand-shopping-and-ordering.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Grocery Shelf Edge Pilots](https://www.trendhunter.com/trends/pricer-avenue.md) - [Immersive Home Controls](https://www.trendhunter.com/trends/loma-home.md) - [Retail Marketing Advancements](https://www.trendhunter.com/trends/programmatic-targeting-solution.md)