# IoT-Powered Retail Handles The Digital Media Marketing Cooler Door Display Handle is Connected By Michael Hemsworth | Published 2019-10-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/digital-media-marketing-cooler-door-display-handle References: [csnews](https://csnews.com/digital-media-marketing-cooler-door-display-handle) The [Digital Media](https://www.trendhunter.com/trends/coke-buddy) Marketing Cooler Door Display Handle has been unveiled by CSE Products Inc. at the 2019 NACS Show as a new solution for convenience stores and retailers to enhance promotional capabilities. The device works by being installed onto inline cooler glass doors or freestanding refrigeration units and providing a connected spot for ads to be displayed to the shopper. This could work effectively to influence consumer buying decisions by providing potential product pairings, specials and much more. The Digital Media Marketing Cooler Door Display Handle is WiFi and Bluetooth-ready, and is ready to be configured in any network with any range of media options. The solution speaks to the increasing permeation of the Internet of Things into the retail environment to help enhance promotional capabilities. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Internet of Things in Retail:** The increasing use of IoT in retail environments presents opportunities for enhanced promotional capabilities and personalized marketing. - **Connected Advertising Displays:** Connected advertising displays, like the Digital Media Marketing Cooler Door Display Handle, provide convenience stores and retailers with a new way to engage shoppers and influence buying decisions. - **Enhanced Consumer Influence:** By utilizing connected devices and dynamic media options, retailers have the potential to significantly impact consumer buying decisions and drive sales. ### Sectors Adopting This - **Retail:** The retail industry can leverage IoT-powered advertising displays to create new marketing opportunities and increase customer engagement. - **Advertising:** Connected advertising displays present a disruptive innovation for the advertising industry to deliver targeted and interactive marketing campaigns to consumers. - **Consumer Electronics:** The consumer electronics industry can capitalize on the demand for IoT-connected devices in retail environments, such as the Digital Media Marketing Cooler Door Display Handle. ## Related on Trend Hunter - [IoT Grocery Platforms](https://www.trendhunter.com/trends/hanshow.md) - [Interactive Smart Retail Displays](https://www.trendhunter.com/trends/onq.md) - [Connected Grocer Order Fridges](https://www.trendhunter.com/trends/kroger-smart-fridges.md) - [Attention-Grabbing Retail Displays](https://www.trendhunter.com/trends/auo.md) - [Stretched Retail Shelf Displays](https://www.trendhunter.com/trends/mds-rise.md) - [AI-Assisted Aisles](https://www.trendhunter.com/trends/cantaloupe-smart-aisle.md) - [Refrigerated Vending Machines](https://www.trendhunter.com/trends/redyref-smart-food-fridge.md) - [IoT Food Freshness Monitors](https://www.trendhunter.com/trends/giant-eagle-1.md) - [RFID-Enabled Retail Cabinets](https://www.trendhunter.com/trends/selfly-store.md)